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Marketing Eye Blog Articles
Do you really want to know why Marketing Eye opened a Dallas, Texas office?
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
Published in Marketing
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar. As an entrepreneur, I fully appreciate anyone with a bit of ambition that does what they say they are going to do.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Published in Marketing
As an entrepreneur, is it possible to finish what you start?
Feb 20, 2015 Written by Mellissah Smith
10 Years ago I had a business plan. I believed in it so much, that I took it to others and showed them, looking for affirmation that this plan was the right one to take to market.
The feedback was good. Actually, it was more than good. It was great.
The mentors and entrepreneurs that I showed the plan to liked it so much that they wanted to invest. I gave it a lot of thought as to what I needed to take the business forward and decided that a little investment would help get the business to the first stage of growth, so it would not be a bad idea.
I chose a passive investor, who acted as a mentor but didn't tell me what to do. To be honest, at times I wish he had.
The business model was strong. In fact, I am proving that today. What wasn't strong is my understanding of how to run a startup. My other business Insomnia Marketing and Communication had been successful from the get-go because the brand was built on my capabilities.
But with Marketing Eye, I was trying to do something different. I was attempting to change the business from being about me, to being a true brand that stood alone.
At first I failed. The first years business results were not as big as the first year in Insomnia. In fact, nothing like it. Yet I had more money, resources and people.
The mistakes I made were evident:
The feedback was good. Actually, it was more than good. It was great.
The mentors and entrepreneurs that I showed the plan to liked it so much that they wanted to invest. I gave it a lot of thought as to what I needed to take the business forward and decided that a little investment would help get the business to the first stage of growth, so it would not be a bad idea.
I chose a passive investor, who acted as a mentor but didn't tell me what to do. To be honest, at times I wish he had.
The business model was strong. In fact, I am proving that today. What wasn't strong is my understanding of how to run a startup. My other business Insomnia Marketing and Communication had been successful from the get-go because the brand was built on my capabilities.
But with Marketing Eye, I was trying to do something different. I was attempting to change the business from being about me, to being a true brand that stood alone.
At first I failed. The first years business results were not as big as the first year in Insomnia. In fact, nothing like it. Yet I had more money, resources and people.
The mistakes I made were evident:
Published in Management
The Delicate Relationship we Develop with Our Employees
Feb 19, 2015 Written by Marketing Eye Dallas
Late fall, I started the process of selling my Dallas-based business that I've built for the past seven years. The difficult thing was not putting the business up for sale, but telling my employees. Many have been with me since the early years and have been my support as my business has grown.
As I made a personal call to each employee this week, I was pleasantly surprised by their reaction. Most were not disappointed that I was selling as they saw this as a natural progression in my career. They were disappointed that they would no longer be working for me. This made me think, what did I do right that made them feel this way, and can I do it again as I build a new staff at my next business.
As I made a personal call to each employee this week, I was pleasantly surprised by their reaction. Most were not disappointed that I was selling as they saw this as a natural progression in my career. They were disappointed that they would no longer be working for me. This made me think, what did I do right that made them feel this way, and can I do it again as I build a new staff at my next business.
Published in Small Business Marketing
I was talking with a friend this week about the reorganization of the company where she works. A colleague is being demoted from the job she has had for ten years, and the manager didn't think this demotion would drive the employee our of the company due to her old age of 49.
Next week I will be 44. I don't feel old. I feel mentally sharp and physically fit. I juggle many things as a business owner, a mom a weekend athlete ( I just ran a half marathon two months ago). I just don't feel old. I have spent 15 years in corporate, owned and grown a business, beginning a new business. I feel I am finally hitting my stride in my career and can be seen as an expert in my field.
Next week I will be 44. I don't feel old. I feel mentally sharp and physically fit. I juggle many things as a business owner, a mom a weekend athlete ( I just ran a half marathon two months ago). I just don't feel old. I have spent 15 years in corporate, owned and grown a business, beginning a new business. I feel I am finally hitting my stride in my career and can be seen as an expert in my field.
Published in Small Business Marketing
Life is about story telling. It is about story creation. It is about living life like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell the stories of how each and every one brings out the best in you.
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Published in Marketing
5 successful marketing campaigns that made a major impact in 2014
Feb 15, 2015 Written by Marketing Eye
Marketing Eye appreciates the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
Published in Marketing
5 Ways To Build An Exceptional Content Marketing Strategy : Mellissah Smith
Feb 12, 2015 Written by Mellissah Smith
I was asked yesterday, "how did you attract so many readers to your blog".
I cannot remember the year I started blogging, but it was well before it became mainstream. I started my first blog on blogspot and then matured to having a blog on our company website.
I cannot remember the year I started blogging, but it was well before it became mainstream. I started my first blog on blogspot and then matured to having a blog on our company website.
Published in Marketing
An article I read recently stated that journalism has an originality problem not a plagiarism problem. According to author Kelly McBride, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Published in Marketing
Blogging is at times difficult, but creating a strong social media following for your blog can be even more difficult. Here are eight tips that will help make your blog stand out.
What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
On the weekend I was chatting to a person about business as I do from time to time. As they told the story of their journey as an entrepreneur, I listened intently.
When they had finished, I paused.
They had reached a certain level, but couldn't quite make it to the next stage. In this case, ambition was greater than their ability to deliver upon their goals. The business person couldn't quite figure out what was holding them back.
But I could.
When they had finished, I paused.
They had reached a certain level, but couldn't quite make it to the next stage. In this case, ambition was greater than their ability to deliver upon their goals. The business person couldn't quite figure out what was holding them back.
But I could.
Published in Small Business Marketing
Today I read an article that Ashton Kutcher shared on Facebook "8 Fears and Insecurities Everyone Has".
What resonated with Ashton was:
No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me
Interesting. It's got me thinking. What are my fears and insecurities?
We all have fears and insecurities - it's human nature after all. As a woman in her early 40's that is single with a fast growth business, I possibly have more fears than insecurities.
After a bit of soul searching, this is what I came up with:
What resonated with Ashton was:
No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me
Interesting. It's got me thinking. What are my fears and insecurities?
We all have fears and insecurities - it's human nature after all. As a woman in her early 40's that is single with a fast growth business, I possibly have more fears than insecurities.
After a bit of soul searching, this is what I came up with:
Published in Mellissah Smith
I have an ear for piano, yet I decided to play the guitar. I can pick up any melody on the piano and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in Marketing
The rise of robotics is nothing new; everyone from scientists to futurists and the man in the street has been talking about it for decades. We’ve been watching TV robots since the 1950s, wondering when these filmic predictions would come to fruition. We’ve been reading Isaac Asimov books since 1939 pondering whether robotics will one day usurp humanity to become the dominant being.
Of course we are a long way from robots taking over the world and disobeying Asimov’s Three Laws of Robotics:
1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. A robot must obey the orders given it by human beings, except where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
Of course we are a long way from robots taking over the world and disobeying Asimov’s Three Laws of Robotics:
1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. A robot must obey the orders given it by human beings, except where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
Published in Marketing
