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Marketing Eye Blog Articles

Hashtag Takeover

Hashtag Takeover

Aug 01, 2017 Written by
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. 

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Streamline Marketing With Automation
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
This 2-Minute Quiz Might Help Your Team Communicate
Yesterday afternoon one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
Elon Musk And Mark Zuckerberg On AI
If you haven't seen the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence, you should probably check it out. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
Atlanta's Pink Trap House, Brilliant Marketing Or Disaster?
Atlanta is most well-known for iconic staple-marks like Coca Cola, the Braves, the airport, and Southern cookin’. But did you know Atlanta is also known for Trap music? 

Atlanta based rapper, 2 Chainz, has said in a recent Instagram post that he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”

So can Atlanta actually add a new landmark to its books? 
Messaging That Creates A Response
Have you ever received LinkedIn messages that are a mile long with tons of links and generic language that you know was just copied and pasted? 

We all have. 
What Great Marketing Agencies Do
Businesses across the world have to deal with the complexities of marketing. Which brings us to the question, what drives successful marketing? What separates the good marketing teams from bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
How Big Data And Atlanta Became The Perfect Match
Many countries are starting to invest in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has a remarkably fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies. 
LinkedIn Adds Full Video Feature
The major gap with LinkedIn functionality has now been ratified. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today! 

LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
New brand for Robotic Marketer
When it was time to design a brand for Robotic Marketer, I didn't look further than our highly talented graphic design intern in Melbourne, Sophie Davidson.
Why entitlement in our kids is our responsibility
A glance at entitlement. 

A first world problem for sure, but it is one I see regularly as an entrepreneur and one who travels widely around the world.

We all work hard. I don't have children, but I see a lot. I have opinions, just like most, but there is some substance in my opinions because I have been around for a long time.

Parents work hard to build their businesses and wealth. They do so because mostly, they didn't grow up with the wealth that they would have liked, or perhaps they just want to live a better life.

They accumulate wealth, and with that comes big houses, flash cars, holidays in the South of France and skiing in Aspen, and so on.
A few skills every high performing marketing team needs
Do you run a marketing team?

If you do, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.

While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
What your new marketing strategy for 2017/18 should include
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to take action now. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
Take a look at your marketing company's social media presence
Results will always speak for themselves, no matter how convincing the sales pitch is. 
As an avid technology enthusiast and entrepreneur, finding new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
How Job Hopping Has Become Normal
The landscape and overall persona of our society has changed dramatically. Lately, businesses are searching adamantly for answers as it comes to employee retention. Business managers across the globe are seeing turnover rates rising higher and higher. Interns, employees, and prospective employees seem to be rather disengaged when it comes to their jobs. I can’t tell you how or where this started, but I can tell you how this is impacting the workplace.  

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