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Marketing Eye Blog Articles
Does the Liabilities of Perfection Relate to the Weinstein Syndrome?
Oct 15, 2017 Written by Sandra Aloi
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.
So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
Published in Management
It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look:
Published in Marketing
Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know.
Published in Marketing
Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously:
Published in Management
There really is nothing like travelling to broaden your horizons and open your eyes a little more. So why do we believe every marketer need to take the time to travel once in their career?
“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
Published in Marketing
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
Published in Marketing
There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there.
On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.
On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.
Published in Culture
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz.
Published in Marketing
How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Published in Marketing
Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
Published in Marketing
Do you live a purposeful life? Do you consciously make decisions based on your purpose? Are you aware that you are more powerful with purpose?
I've lived an interesting life. Like many entrepreneurs I have gone from having an idea to seeing it through, having another idea and seeing it fall in a heap and then the momentum of building a business to heights that you actually have never imagined.
I've lived an interesting life. Like many entrepreneurs I have gone from having an idea to seeing it through, having another idea and seeing it fall in a heap and then the momentum of building a business to heights that you actually have never imagined.
Published in Mellissah Smith
(2 min read)
I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
Published in Marketing
It’s incredible how a scientific anomaly can impact our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against. Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
Published in Culture
Have you ever gone into a sales pitch and started using old techniques to try and close the deal like the age-old SPIN selling tactic? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits and screaming out to each other "Always Be Closing!".
Published in Management
Many people are born with realized raw talent from the beginning, such as art or singing, while others not so easily have to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
Published in Management
