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Marketing Eye Blog Articles
“My pleasure”-- We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work every single Sunday and on Holidays.
Published in Marketing
In life it is so easy to get stressed about what is happening right in front of us. The baby needs a sitter, the dog needs to go to the vet, your mom needs to be picked up from the airport etc. When you are stressed out, what kind of words are you using in your mind? Are they positive words or negative words?
Published in Marketing
Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products.
Published in Marketing
Did you know that around the world, people purchase a mobile phone subscription before almost any other product? Literally after people have fed and supplied shelter for their families, their next priority is having a cell phone.
Published in Marketing
Think of your online presence as another physical store location that’s open 24/7. Hypothetically speaking, keeping the doors open will keep your business from losing an increasing large percentage of customers.
Published in Marketing
Bruce Springsteen once said, “A time comes when you need to stop waiting for the man you want to become and start being the man you want to be.”
Published in Marketing
Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One?
Published in Marketing
Let’s take a quick trip down memory lane. Remember the good old days when your boss was conducting a meeting in the large conference room; you knew when it was about to start because you could hear the squeaking of the wheels as the projector was rolled into the room. Then, the lights would go out and the key meeting points would be hand-written with an expo marker--boy weren’t those the days!
Published in Marketing
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
Published in Marketing
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Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
Published in Marketing
I get it. Once you finish college you can’t wait to never take another test again. Unfortunately, this just isn’t the reality of the workforce and you will probably be taking many tests for a very long time, especially if you decide to start a career in marketing. But hey on the bright side, attaining more knowledge is never a bad thing, right?
Published in Marketing
The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload.
Here are 5 ways to catch the attention of Millennial audiences:
Here are 5 ways to catch the attention of Millennial audiences:
Published in Marketing
Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:
Published in Marketing
Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…
Published in Marketing
