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Reasons why people buy from you
Published in
Small Business Marketing
With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.
It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.
It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.
It’s almost impossible in marketing circles at the moment to avoid the topics ‘Content Marketing’ and ‘Content Strategy’, and not that you should. Now more than ever they are of paramount importance, however they are really just the first steps in your overall Inbound Marketing strategy. Once your content has generated interest and engagement, that’s when Conversational Marketing comes in to nurture and develop the relationship with your audience and ideally lead them to becoming a customer and an advocate for your brand.
Conversational Marketing isn't a new concept and is not exclusively related to digital marketing. Having said that social media does present an excellent opportunity for brands and businesses to ‘have a conversation’ with their target audience.
Conversational Marketing isn't a new concept and is not exclusively related to digital marketing. Having said that social media does present an excellent opportunity for brands and businesses to ‘have a conversation’ with their target audience.
Join the Marketing Eye team
Published in
Management
Marketing Eye is expanding and evolving… and you could be a part of our global growth.
We’re on the hunt for an experienced marketing communications manager to head a Melbourne team. Because our work is so varied and diverse, we’re taking our time to pick the right person with the right mix of experience across a broad range of marketing skillsets. Our salary packaging is commensurate with experience and passion for marketing, and great performance will be rewarded with bonuses and perks.
We’re on the hunt for an experienced marketing communications manager to head a Melbourne team. Because our work is so varied and diverse, we’re taking our time to pick the right person with the right mix of experience across a broad range of marketing skillsets. Our salary packaging is commensurate with experience and passion for marketing, and great performance will be rewarded with bonuses and perks.
Build it and they WON'T come
Published in
Marketing
Each day I speak to more than a dozen entrepreneurs at a bare minimum. My job is to connect with entrepreneurs and understand their businesses, challenges and what they are trying to achieve.
Yesterday, I call came through from a man wanting some help with a marketing strategy. He had just started an online business and it wasn't doing so well. He needed a strategy but could do all the work in-house if we told him what to do.
Yesterday, I call came through from a man wanting some help with a marketing strategy. He had just started an online business and it wasn't doing so well. He needed a strategy but could do all the work in-house if we told him what to do.
Finding time to spend on social media networks is getting more difficult. There are so many to choose from, that at times, small businesses don't know where to start.
From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.
As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.
When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.
From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.
As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.
When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.
Seduced by No. 5
Published in
Marketing
In the background, my television was screening the news. I was half listening while typing away on my keyboard a hundred words per minute trying to finalize some last minute communications with my team.
Then I heard a voice. It was familiar. Manly. Strong. Thoughtful. Original.
I looked up.
Then I heard a voice. It was familiar. Manly. Strong. Thoughtful. Original.
I looked up.
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's owner (who would be Rupert Murdoch himself - eep!).
Today, I'm on day two in the marketing industry and have been given the chance to pick the brain of Marketing Eye founder, Mellissah Smith – it’s a slightly daunting ask, especially when you consider that she was little older than I was when she first branched out and went solo in her first agency.
“I’ve been in marketing for 20-odd years and was 25 when I started my first agency – what inspired me to start was an account opportunity falling in my lap,” Mellissah said.
Today, I'm on day two in the marketing industry and have been given the chance to pick the brain of Marketing Eye founder, Mellissah Smith – it’s a slightly daunting ask, especially when you consider that she was little older than I was when she first branched out and went solo in her first agency.
“I’ve been in marketing for 20-odd years and was 25 when I started my first agency – what inspired me to start was an account opportunity falling in my lap,” Mellissah said.
We've all heard about 'why companies fail to grow' with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death.
When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.
But the real story that we all should be following is 'why businesses grow and succeed' because in that, there are lessons and patterns we all can follow.
When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.
But the real story that we all should be following is 'why businesses grow and succeed' because in that, there are lessons and patterns we all can follow.
In the past week I have sat in a room with 799 other entrepreneurs listening to 5 or more speakers per day on topics ranging from entrepreneurship, happiness and charity through to tackling depression and finding out to spot a liar a mile away.
The speakers were all inspiring and all brought something to the table but no-one more so than the people sitting next to me. Each and every person in the room has a story to tell. They have built businesses through adversity, a shaky economic climate, prejudice, their own demons and because someone somewhere said they couldn't do it.
The speakers were all inspiring and all brought something to the table but no-one more so than the people sitting next to me. Each and every person in the room has a story to tell. They have built businesses through adversity, a shaky economic climate, prejudice, their own demons and because someone somewhere said they couldn't do it.
If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all the time and effort at all. It’s confused, abused and misused by several marketers.
That’s right: there are the haters and then there are the DM lovers. Some are the in-betweeners (no reference to the teen TV show). Whatever it is, as a small business you need to know where DM stands in the digital age of 2011.
In his book, The Complete Guide to Direct Marketing, Chet Meisner refers to an Orlando newspaper which ran a hateful story about direct marketers. The headline was “Spammers, Telemarketers Share Secrets in Orlando”. According to the story, direct marketers were “making way too much money to stop the suppertime phone calls and endless emails.”
That’s right: there are the haters and then there are the DM lovers. Some are the in-betweeners (no reference to the teen TV show). Whatever it is, as a small business you need to know where DM stands in the digital age of 2011.
In his book, The Complete Guide to Direct Marketing, Chet Meisner refers to an Orlando newspaper which ran a hateful story about direct marketers. The headline was “Spammers, Telemarketers Share Secrets in Orlando”. According to the story, direct marketers were “making way too much money to stop the suppertime phone calls and endless emails.”
