Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, you’re asked to upload a profile picture. 15 minutes of life pass you by, and you’re still scrolling through your gallery trying to find the perfect picture. The one that shows you from the waist up, with good lighting, and highlights your best features. Why do we this? Because we grew up hearing the adage A picture is worth a thousand words, and we don’t want to say the wrong thing. [space height="HEIGHT"]
Is It Time For A New Profile Picture?

Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by his two sons Attly Aycock and Parker Aycock. Fred believes in a strong company culture and high morale, so from day one he has instilled these beliefs within his staff. As a team, they have been able to excel and stand out from the rest.

Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?

I've been in business for about 16 years and I have to say that I have been mostly fortunate that our brand has stayed intact by the people who represent it. I'm sure there have been times when things have not gone according to plan or an outcome has not been achieved, but the people that work at Marketing Eye, particularly today and over the past 2 years, are exceptional people - inside and out.

I can also say that when I have met with companies, I have had a good 'experience'  with their brands, whether we have chosen to work together or not.

As Kim Kardashian prepares too have her second child and her stepfather has completed his transgender journey, it is an appropriate time to look at the 'Kardashian Effect'.

The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another, more positive way at looking at this phenomenon, and that is to examine the business behind how the Kardashians became so popular.

There is one thing that has stood out for Marketing Eye in Atlanta and that is our capability as branding experts to supersede much of what is designed locally and produce fresh, innovative and high impact brands that stand out.

When I was just a wee bairn in London in the 1970s, my parents would straighten up and fly right to Paris or Barcelona, where apparently I would eat only eggs. That is another hard-boiled story.

This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.

I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.

I also now have an appreciation of how color influences brand identity and marketing strategy.

Are you looking for ways to build your business' brand and increase sales? 

There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.

So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?