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Marketing Eye is helping small to medium sized fashion and retail labels with top notch Marketing Consultant, Helen Tirekidis joining the team. Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.
Managing expectations is a grey area because sometimes, some people expect too much.
This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came highly recommended.
It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.
How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space?
What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move from your current service provider to them?
Do you ever want to run out into nature and scream from the top of your lungs ‘YES’?
Feeling empowered to be the person you always dreamed you would be is something that every person should take very seriously.
Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.
Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
- We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
- We focus on small business growth – end of story
- Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.
A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.
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When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.
Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.
About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.
