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Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.
Have you ever been part of a truly historical moment?
From the humble origins of Spanish churros hundreds of years ago in the mountain grasslands of Spain to the arrival of churro makers to Australia in the 1800s, people from all walks of life now enjoy eating churros.
On Saturday 20 August Melbourne's Federation Square is host to “The World’s First Churro Eating Competition” at 12 noon. The event will see ten dedicated churro lovers battle it out for the title and the $1000 cash prize!
This moment in doughnut eating history, organised by churro specialists Spanish Doughnuts, is heralded as the doughnut lovers’ biggest challenge. The lucky finalists will compete by eating as many platefuls of hot, fresh Spanish Doughnuts’ original churros (a golden crispy doughnut rolled in cinnamon sugar, with a fluffy centre) as they possibly can in two minutes.
“This type of event has never been done before so we are very excited to meet the world’s first ever ‘Churro Eating Champion’. We have received hundreds of entries daily from avid doughnut lovers via our website and stores so it really will be a close competition” says Michael Aldemir, Director, Spanish Doughnuts Australia.
Also, as part of this historical event you can enjoy salsa dancing by taking part in the “Salsa Churro Dance Competition” at 12.15pm, which offers a $500 cash prize for the pair who can dance while keeping their churros intact! This promises to be a fun event for all, come along and be part of Spanish Doughnut history!
For further information please visit www.spanishdoughnuts.com.au
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.
Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.
Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.
"What I gleaned from viewing “The Social Network” was bigger and more important than whether the scenes and details included in the script were accurate. After all, the movie was clearly intended to be entertainment and not a fact-based documentary. What struck me most was not what happened – and what did not – and who said what to whom and why. The true takeaway for me was that entrepreneurship and creativity, however complicated, difficult or tortured to execute, are perhaps the most important drivers of business today and the growth of our economy." Eduardo Saverin.
Not-for-profit and not-knowing-what-to-do-to-get-with-the-times?
May 24, 2011 Written by Mellissah Smith
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Everyday, I talk to small businesses who say they want to grow, but always have a reason why they haven't. "Useless salesman, economy is bad, product is going through changes, website isn't generating leads, too busy running the business"... and the list goes on.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Marketing Managers Looking To Work With Exciting Small Businesses – Read here!
Jan 19, 2011 Written by Mellissah SmithWE ARE LOOKING FOR A MARKETING EYE WITH VISION!
Thinking about where you business is heading in 2011 and want to increase the value of your company? Each year, I pull out of my library Verne Harnish’s ‘Mastering the Rockefeller Habits’ to re-think my business strategy and develop some smart systems within the business to increase its value.
