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Marketing Eye Blog Articles
Why All of Your Business's Content Needs to Be Written With a Purpose
Mar 22, 2018 Written by Erynn LaFlamme
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Published in Marketing
The Similarities Between Solving a Rubik's Cube and Starting a Business
Mar 19, 2018 Written by Erynn LaFlamme
I once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back to a time where I was working in an overcrowded office/house alongside twelve other dedicated twenty-year-old somethings trying to build nothing into something incredible.
Published in Marketing
One of the biggest myths small businesses owners believe to be true is that press releases are only successful for large businesses. You do not have to have to have a full public relations department or be a huge corporation to attract media attention. Whether your small business is interested in building brand awareness, online presence, or SEO, a press release is a cost-effective way to inform people about your company news.
Published in Marketing
It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business.
As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
Published in Marketing
Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.
Published in Marketing
Valentine's Day is traditionally all about showing that special someone how much they mean to you. You shower them with chocolate and love letters, maybe you even take them to a fancy dinner in the city. Oh, I can feel the love in the air already!
Published in Marketing
I talk to a variety of different business owners daily. From entrepreneurs to Healthcare CEO’s, Founders of new technology startups; no matter who I talk to I see the same hesitation when it comes to marketing.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
Published in Marketing
5 Content Creation Mistakes Your Business Needs to Stop Making
Feb 01, 2018 Written by Marketing Eye
You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!
Published in Marketing
LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Published in Marketing
One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.
Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Published in Marketing
So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
Published in Marketing
I remember being 27 years of age and physically pinching myself. I thought in that moment, life just didn't get better and all my dreams had come true. The innocence of feeling joy from experiencing a new city, my dream job as an marketing entrepreneur and being surrounded by people who empowered me, was more than I ever dreamed was possible.
Published in Mellissah Smith
Being in my mid 20’s, many of my peers are reaching critical milestones such as beginning their careers, getting married, having children, buying their first homes, etc. These are the kinds of moments people dream about their entire lives. The problem is, to often do people feel once they achieve these milestones will they finally be “happy.”
Published in Marketing
Is anyone else caught up in the euphoria of the new year? I can’t stop thinking about my life, where I am going, and what I want to be doing.
Published in Marketing
In your 40’s, and you haven’t made your mark yet?
I’m almost terrified to write this down, but it is something that has to be said. As I sit with my 40-something year old friends, we all sit with a similar dilemma that leaves each and everyone one of us slightly unfulfilled.
I’m almost terrified to write this down, but it is something that has to be said. As I sit with my 40-something year old friends, we all sit with a similar dilemma that leaves each and everyone one of us slightly unfulfilled.
Published in Mellissah Smith
