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Marketing Consultant Shares Insights blog

Marketing Eye Blog Articles

Measuring the Success of Your Content

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

How to Get a Leg Up as a Marketing Consultant

At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.

Is your mindset standing in your way?
Entrepreneurship is a tough gig. Add jumping into it alone - that's even tougher. There's always going to be hurdles and barriers that you will face, but the biggest hurdle of all is your mindset.
Trust the Power you Hold Within
I was told to forget about developing Robotic Marketer - the world's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 
Vulnerability Means You're Human
Yesterday, I saw someone through their eyes. I saw their vulnerability, insecurities, hopes, and dreams. Their next move, little do they know,  will define them more than they realize.
The Best Marketing Consulting Firms in THE WORLD - and We're One of Them
Marketing Eye puts an incredible amount of effort into delivering world-class marketing strategies to our clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer. 
Get your Hand in the Future of Marketing!

I'm sure every entrepreneur can attest to the fact that when you're growing a business, every cent counts. At one point, I had to hire a law firm, which, we all know, can get a bit pricey. Of course, at the time, I didn't have money to throw around.

What Keeps Entrepreneurs up at Night?
I got about two whole hours of sleep last night. I laid in bed for hours and hours tossing and turning, my mind racing, thinking about a whole heap of things.
Riding the Wave of Entrepreneurship
I woke up every hour from midnight, ready to get up and pack my bags for yet another trip. Today is just one of those days.
What Young People are Acquiring from their Work Experience
I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Look Out: Robotics is Taking Over Marketing
Within the next few years, the marketing industry will change so drastically because of robotic technology that all marketers will be learning to do their jobs a new way. Unfortunately for the companies that don't progress with the innovation and continue selling the same old marketing skill, they set will no longer be able to keep their doors open. 

First Impressions Are Everything
They say the first impression is everything. 

Why Trusting Your Team Leads to Success
Just like that, half of the 2018 business year is behind us. Like many business owners, I find myself reflecting on the year and have I have found myself to be extremely grateful for my teams. This year, in particular, I have been flying overseas to spend more time with the US teams and have found it to be valuable for quite a few reasons.

Why Many Businesses Are Switching Their Outsourced Marketing Firm
With half of the year behind us, companies are beginning the evaluate their sales for the year, marketing strategies, and business growth. As the second quarter approaches, changes and updates are in order. 

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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