![Strategic Visibility: How To Effectively Use Hashtags To Market Your Business and Content](/media/k2/items/cache/3daa548df3a7c35dfeb00ecdaf2cb7fc_S.jpg)
Strategic Visibility: How To Effectively Use Hashtags To Market Your Business and Content
May 06, 2019 Written by Marketing EyeEvery great digital marketer knows that the use of hashtags can considerably increase the social visibility of any business looking to improve their brand awareness and get there messaging in front of their target audience. Not only do hashtags allow you to find relevant content from other people and businesses, but they also enable content from your business to be discoverable and shared across your social media channels. When used correctly, hashtags can support your businesses sales and lead generation efforts, but, often people forget to value quality over quantity when it comes to effectively using hashtags.
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Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.
![10 Tips for a Successful Content Marketing Strategy](/media/k2/items/cache/2a730b965606ef441dc0754edc28d85b_S.jpg)
It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.
![5 Tips on how to Boost your Facebook Organic Reach](/media/k2/items/cache/fdc5bcdd10a8fa7a628dc01912c2a729_S.jpg)
What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.
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The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why
Mar 25, 2019 Written by Mellissah Smith![What do the best performing marketing teams have in common?](/media/k2/items/cache/7a1f84e37f4e5fce0f7ca56b70c7e49a_S.jpg)
![Choosing the right email marketing system for your business?](/media/k2/items/cache/247b6f95024acacb9e1c80decc27ce13_S.jpg)
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business?
![Are AdWords Right For Your Business?](/media/k2/items/cache/9834ebf86290350e5d6647163a45b32a_S.jpg)
For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.
![The Millennial Connection...A Story Within A Story](/media/k2/items/cache/17c2b3ce4732475c7746c079f65d091b_S.jpg)
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed previously, and this is going to change your brand one way or the other.
![Simple Is Gold In Marketing](/media/k2/items/cache/aeb492336c5690bbeb3eb42716b6c50b_S.jpg)
It's 2019 and we now live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry,
![How can good branding increase sales?](/media/k2/items/cache/216e854e1c1543768b9e64c2a046ffcb_S.jpg)
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
![Why Introverts Make The Best Salesmen](/media/k2/items/cache/ad080c60fb1a2b5af2648d7e32ea2a22_S.jpg)
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms.
![The Real Cost of Marketing](/media/k2/items/cache/242a68bb1034576b0ba92e3912e97f74_S.jpg)
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?
Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.
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