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Marketing Eye Blog Articles
Unlock the Power of Social Media Marketing for Your Business Success
Aug 01, 2024 Written by Marketing Eye
Role of social media in business today:
The concept and implementation of marketing in social media is always changing, much like our attention spans these days. Social media has become the main tool used by all businesses to advertise, regardless of size or popularity. With Instagram and Tik Tok's brand values reaching all-time highs of
How AI Revolutionizes Marketing: Strategies and Success Stories
Jul 30, 2024 Written by Marketing EyeWhat is AI and What Does It Have to Do with Marketing?
We have a good understanding of artificial intelligence, particularly in light of OpenAI's ChatGPT's breakthrough and its depiction in films such as Terminator. However, what exactly is artificial intelligence, and how can we use it to improve our company's marketing strategy? Artificial intelligence (AI) is the
With the rise in social media’s popularity, influencer marketing has undergone significant transformations. A decade ago, hiring influencers mainly involved celebrities in TV advertisements. Today the influencer landscape spans across all social media platforms as they vary in followers, size and niche. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.
But how do you determine which influencer is best for your brand? Choosing the right influencer can greatly enhance your marketing initiatives and increase brand awareness.
How to Combine Traditional and Digital Marketing for a Solar Energy Company
Jul 19, 2024 Written by Marketing EyeThe solar energy industry size is increasing as more individuals and businesses look to renewable energy sources to reduce their carbon footprints and energy costs. However, marketing a solar energy company requires a strategic blend of traditional and digital marketing tactics to proficiently reach a diverse audience. Let us discuss how to integrate these two approaches to create a cohesive marketing strategy for your solar energy company.
DIY Marketing with AI: Discover Your Potential with Our Workshop
Jul 17, 2024 Written by Marketing EyeEntrepreneurs, young marketers and small businesses are discovering the influence of AI in their marketing strategies. If you’ve ever envisaged mastering DIY marketing with AI, then the Come Market Your Business with Me program is exactly what you need. This thorough workshop is designed to empower you with the skills and knowledge to utilize AI technology and take your marketing efforts to the next level.
We're thrilled to introduce our latest offering that's designed just for you: the Come Market Your Business with Me Program by Robotic Marketer. Are you ready to empower your business's marketing strategy like a pro?
The Vital Role of Local County Marketing Audits in the U.S.: A Detailed Guide
Jul 02, 2024 Written by Marketing EyeLike every other sector, local county governments in the United States must also continuously adapt their marketing strategies to effectively communicate with their constituents, promote local initiatives and increase community engagement. A marketing audit serves as a vital tool for assessing the efficacy of these strategies, identifying areas for improvement and ensuring that county resources are being utilized efficiently.
Let us explore the importance of local county marketing audits, what they entail, who should be involved, how to measure their effectiveness and the steps to implement changes based on audit findings.
Being a Successful Marketer with the EOS Methodology: A Quick Guide
Jun 13, 2024 Written by Marketing EyeAs a marketer, you must stay organized, focused and match pace with your goals to hit that bullseye called success. Enter the Entrepreneurial Operating System (EOS) methodology – a powerful framework designed to help businesses simplify their operations, clarify their vision and achieve their objectives. Let us look at all that you need to know about integrating EOS into your marketing strategy for getting the most out of it.
Best Psyche Profiles and Personality Types for Your Next Marketing Hire
Jun 06, 2024 Written by Marketing EyeWhen it comes to marketing, the success of your campaigns doesn’t solely rely on strategies and tools, but significantly on the people who create and execute these strategies. Understanding the psyche profiles and personality types that best fit marketing roles is just what you need to understand your team's inner workings and productivity better. Let us look into the various psychological profiling methods, discuss popular and niche profiles and explore the ideal personality makeup for a marketing team that balances harmony with diversity for your company.
Collab Better: How Your CMO Should Work with Marketing Agencies
Jun 05, 2024 Written by Marketing EyeFor mid-market businesses, the decision to work with marketing agencies can help expand their capabilities and bring specialized expertise to the table. However, the effectiveness of this collaboration largely relies on how well your Chief Marketing Officer (CMO) manages and integrates the agencies' efforts with your company’s overall marketing strategy.
Here’s a quick guide to how your CMO should ideally be working with marketing agencies, including responsibilities and best practices for allocating work.
Nowadays, the reputation of a business is often held in the delicate balance of online reviews and social media presence. However, a sinister and alarming trend has come up where companies, primarily based in India and the Philippines, exploit this vulnerability by creating and posting fake, damaging reviews. This blog uncovers how these enterprises not only tarnish reputations but also trap businesses in extortion schemes that can turn into financial nightmares.
"It's Never My Fault": What’s Actually Behind Blame Shifting in the Workplace
Jun 03, 2024 Written by Marketing EyeIn every workplace, including marketing departments, you're likely to encounter people who perpetually deflect responsibility when things go awry. Known commonly as the "It's never my fault" personality, these individuals can present significant challenges to the way a team functions and overall productivity of the organization. Let us first understand the psychological underpinnings of this behavior and its impact in a professional setting so that we can come up with strategies for managing such personalities effectively.
Top 12 Ways to Make Your Colleagues More Successful (Wink, Wink)
May 29, 2024 Written by Marketing EyeHey there! Ever find yourself staring across the cubicle, wondering how you could make your colleagues shine a little brighter (and maybe snag a few brownie points for yourself along the way)? Well, you're in luck because we have cracked the code. Here’s a foolproof, slightly cheeky guide on how to motivate your teammates – all while keeping your own self on the rise.
The digital age has ushered in a multitude of advertising channels, each with its unique audience, dynamics, and potential for impact. Managing this complex scenario requires precision, insight, and agility – qualities that Artificial Intelligence (AI) brings to the modern marketing strategy.
In the competitive business scene of the modern day, businesses are constantly seeking innovative strategies to maximize their return on investment (ROI) in marketing. The integration of Artificial Intelligence (AI) into marketing strategies has emerged as a ray of optimism, offering unprecedented efficiency and precision.
In this blog, we will discuss how AI is reshaping the way businesses develop marketing plans, ensuring the marketing spend is proving to be worth every dollar.
