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Marketing Eye Blog Articles
A/B testing is the foundation of effective marketing, enabling data-driven decision-making that can revolutionize campaign outcomes. With 81% of marketers utilizing A/B testing to enhance conversion rates, its importance for campaign success is undeniable. Our mission is to simplify the intricacies of A/B testing and provide you with practical insights to harness its power effectively.
Crafting Your 2024 Marketing Strategy with Marketing Eye and Robotic Marketer
Nov 08, 2023 Written by Marketing EyeWithin the swift currents of the business evolution, embracing innovation is fundamental for the success of small and medium-sized businesses (SMBs). As we approach the dawn of a new year, it's time to design a roadmap for achievement in 2024. Instead of impulsive moves or spur-of-the-moment decisions, let’s take a strategic approach, combining the expertise of Marketing Eye with the advanced capabilities of Robotic Marketer, to help SMBs develop a well-defined marketing strategy that's primed for success.
The Triad of Success in Targeted Email Marketing And Why It’s Important
Oct 22, 2023 Written by Marketing EyeMarketing experts have agreed that email marketing has emerged as a potent tool for businesses to engage their audience in a time where numerous channels vie for consumer attention. However, the nearly identical mass emails of yesteryears have given way to a more refined approach: targeted email marketing campaigns. Let us look at the crucial role of audience segmentation, content creation, and the intricacies of compliance within these campaigns.
Striking a Balance between Unity and Uniqueness in Real Estate
Oct 22, 2023 Written by Marketing Eye
In the real estate market, brands are much like the properties they represent. Consider them the foundation for a network of interconnected businesses, each functioning within the larger framework of a brand identity. Similar to the complexities of architectural design, knowing when to rely on the parent brand and when to let your unique brand identity shine is the crucial for success.
The dawn of the AI revolution has not just introduced us to new technologies, but has also reshaped industries, with marketing standing at the forefront of this transformation. While debates about job automation continue, there's an often-overlooked aspect: the emergence of unique, previously non-existent career opportunities within the marketing domain. Although AI has sparked job-related fears, there are several positive aspects that are worth considering. Let's delve into these new careers that have sprouted, influenced directly by the AI surge.
Mastering Contact Center Marketing: Strategies to Acquire New Customers
Sep 28, 2023 Written by Marketing EyeIn the competitive world of marketing, effective contact center marketing is the linchpin to acquiring new customers and ensuring business growth. Contact centers are the frontline for customer interactions, making them a vital component of any marketing strategy. Let’s study the world of contact center marketing, to learn new ways and key strategies to attract and acquire new customers.
Evolving with the Times: A Gen Z Perspective on the Marketing Wave
Sep 14, 2023 Written by Marketing Eye
The world of marketing is in constant motion, riding the waves of innovation, technology, and cultural evolution.As we usher in a new era of marketing, it's crucial to explore the perspectives and preferences of Generation Z (Gen Z). This demographichas grown with the digital age and is redefining the way marketing is done.In this blog, we will explore how Gen Z's perspective is influencing and being influenced by the marketing wave.
The surge in online communication has birthed a unique language: emojis. While B2C brands have readily embraced this trend, incorporating emojis extensively into their social media content, these symbols have broken free from their initial confines. They've evolved into a universal language, transcending borders and demographics. Their remarkable ability to convey emotions, simplify complex ideas, and infuse digital interactions with a human touch is undeniable. But the question persists: Can these small icons find a place in the world of B2B, a realm often associated with formality and professionalism? The answer lies in striking a balance between upholding professionalism and ensuring relatability.
Elevating B2B Blog Engagement: Navigating Common Content Creation Mistakes
Sep 08, 2023 Written by Marketing EyeB2B blogging serves a dual purpose: it enhances website visibility, bolsters SEO strategies, and acts as a dynamic tool for engaging with target audiences. Remarkably, research by HubSpot demonstrates a staggering 434% increase in indexed pages for websites that include blogs. A survey by Orbit Media revealed that a mere 21% of respondents recognised that their blogs didn't perform as expected. The primary culprit for blog underperformance is the absence of purposeful and meaningful content. To secure a prominent spot on the Search Engine Results Page (SERP), your blog must meet Google’s criteria as 'original content that adds value for users.' Additionally, blogs lacking organisation hinder search engines from effectively sorting and indexing your pages, potentially causing them to go unnoticed.
A Vital Perspective for Marketers: Comprehending the Contrast Between Millennials and Gen Z
Aug 21, 2023 Written by Marketing Eye
In the perpetually evolving realm of marketing, a constant truth persists – the significance of comprehending and connecting with the intended audience. As we embrace the digital age, this relationship becomes increasingly intricate, particularly when navigating the distinction between millennials and Gen Z. While these two groups share certain traits, they also possess a myriad of distinct preferences and behaviours that shape their outlook on the world, a crucial aspect for marketers to address.
Navigating the Entitlement Paradox: Unraveling the Employer-Employee Debate
Aug 17, 2023 Written by Marketing Eye
In the intricate tapestry of workplace dynamics, one thread that consistently weaves its way through conversations is the sense of entitlement. The clash between employers and employees over what each party believes they deserve has sparked debates, raised eyebrows, and prompted introspection within the professional realm. Unveiling the layers of this complex issue is akin to untangling a web of perceptions, context, and psychology, shedding light on what lies beneath the surface.
In the current competitive race, it's more important than ever to have a winning marketing strategy. A marketing strategy is a plan that outlines your goals, objectives, and tactics for reaching your target audience. It should be specific, measurable, achievable, relevant, and time-bound (SMART).
A 3-Decade Journey in Marketing: Learning, Adapting, and Thriving
Aug 10, 2023 Written by Marketing Eye
By Mellissah Smith, Founder of Marketing Eye
As I reflect on my three-decade journey in the dynamic world of marketing, from my early days at the front desk to running an international marketing firm with a diverse range of clients, I'm reminded of the countless lessons learned and the continuous evolution of our industry. The marketing landscape has seen seismic shifts, and the way we approach our craft has transformed in ways we could never have predicted. This journey of learning, adapting, and thriving has not only shaped our team and client experiences but also the very essence of what it means to be a marketer in this day and age.
Unlocking the Power of B2B Email Automation: Your Guide to Lead Nurturing Success
Aug 07, 2023 Written by Marketing EyeIn B2B marketing, capturing, nurturing, and converting leads into loyal customers has become more challenging than ever before. As the buyer-driven market demands personalised and timely communication, businesses must adopt effective lead-nurturing strategies to stay ahead of the competition. A powerful tool that can make this process seamless and efficient is B2B email automation. By leveraging the capabilities of email marketing automation, businesses can deliver intuitive, adaptive, and personalised content at scale, guiding prospects through the sales funnel and driving conversions.
Unlocking Global Success: Growing Australian Companies Internationally with In-Market Marketing Strategies and Robotic Marketer
Aug 02, 2023 Written by Marketing Eye
The boundaries of business have now expanded beyond borders and Australian companies are embracing the opportunities to grow their businesses internationally. After all, expanding to new markets presents immense potential for revenue growth, increased brand exposure and access to a broader customer base. However, entering foreign markets comes with its own set of challenges. In such cases, a well-crafted in-market marketing strategy is crucial to navigate the complexities and ensure success in the new market.
