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Cambridge dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products or services”.
Branding was and still is misunderstood by being reduced to its aesthetic component which is visual identity. For many, whether specialists or not, branding is still just about visual identity-name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers.
November is around the corner and it is the biggest opportunity for many companies to get the masses over the next few months and make enough business before the year ends.
This month gives many opportunities for brick-and-mortar retailers as well as online organisations. This is the start of the greatest seasonal shopping holidays of the year such as Thanksgiving, Black Friday, Cyber Monday and of course Christmas in December.
As the holiday season approaches, let us look at some marketing activities you should be considering that could significantly increase your holiday season sales!
Have you heard of “woke washing”? It means prying on customers’ social awareness. Or have you ever been offended by a certain slogan or advertising? I haven’t, but every time when I see those skinny models wearing squeezing tights, I can feel the pressure. When I was in high school, body-shaming ads was firstly criticized, and the notion of embracing different shapes of your body was raised by brands. Following that, the need of equality and diversity has been realized and reflected in many ads.
B2B is always considered a more formal marketing form than B2C. But time has changed, and now businesses demand more personalized attention from them than before. So your potential clients are very different, and using more personalized marketing would play in your favor.
Facebook is a cultural, economic, and social phenomenon with over one billion users. With users from all over the world spending countless hours on the site and Facebook becoming a more and more significant way to learn about friends, family, and world events, it is difficult to overstate the significance of the online social media site to journalism, business, communication, and social relationships.
Are you finding website pop-ups and banners annoying? These aggressive ads may make customers lose their appetite in their journey shopping. Different from them, conversational commence offers your customers digital services that enable you to talk to each of your customers at once.
November is around the corner and is an excellent opportunity for many companies to engage with audiences over the next few months and do enough business before the year ends.
This month gives many opportunities for brick-and-mortar retailers as well as online organizations. In addition, this is the start of the most significant seasonal shopping holidays of the year, such as Thanksgiving, Black Friday, Cyber Monday, and of course, Christmas in December.
Every day, 6000 to 10,000 ads are shown over the internet. Today, the market has become saturated with the greater rate of digitalization of the world. As a result, marketing has gone from human-based to internet based. Even though technology companies are evolving with the trend, it has become more challenging to stand out from the competition and pursue their customers.
However, here are the five tips that will help you change the game of marketing your software and boost your sale.
Instagram has over 1 Billion users around the world. Therefore, the probability of the user being your next business client is very high. As a B2B company, this is your cue to build a solid online presence to form a long-term connection with your audience.
Instagram has become a crucial starting point in digital marketing for many B2C marketers. But the truth is, B2B companies can also leverage the high brand visibility on this platform. Your strategy now is not limited to pitch meetings; you can reach a client halfway across the world.
Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation.
Marketers are experts at capturing the attention of consumers. Since your material is so interesting, readers are more likely to take advantage of your promotional opportunities. But then, what do you do with all the interest you've generated? How can you grab the attention of your site visitors and lead them into a fruitful discussion about making a purchase?
Cloud technology is popular today for its: (1) Fast and convenient service. (2) Safe and reliable data storage center. (3) Good economic benefits. It can help you save time and money. (4) Super computing power. Cloud services comprise tens of thousands of computers, forming a powerful server that can provide users with mighty computing power and data processing capabilities.
Digital transformation is one of the most complex and unique topics. To understand its meaning, you have to think in two opposite categories: business today and the world tomorrow.
It may seem difficult, but it’s a lot easier than you think. Having a firm understanding of the current situation in the world is quite crucial - every pain point and every strength. Simultaneously it's critically important to be in a way where you’re living in the future, or even to predict what will be popular in some time, how people's skills will change, and what kind of technologies will rise.
What can we learn from the future of the Cloud in financial services?
Oct 10, 2022 Written by Ziyi Long
Is your business still struggling with government regulations, security, and reliability requirements? Are you hesitating to use automation technologies to run and improve your business? Living in the digital era, many companies today are transforming their data centers to streamline operations and private cloud infrastructure. With the help of cloud capabilities, companies can quickly test and start new services and be agile to changes in the market. Undoubtedly, financial services companies must modernize the Cloud to serve customer needs. According to Statista, by 2021, global financial services companies spent $500 billion on information technology, while in 2018, they were expected to spend $400 billion.
