Nadia Kerr’s personalised gifts business, DigiGifts, explains what marketing avenues worked and what did not in her road to success. Log onto www.DigiGifts.com.au and find out about what it takes to be a leader in the personal gifts industry.

“Don’t cry over spilt milk” my mother always said and it is so true. The more resilient you are, the more easily you are able to cope with whatever obstacles may come in your path.

Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.

Yes, it’s Monday… again.

Yes, there are things to do… that can’t wait.

Yes, it’s a fresh start to a new week and the first day to the rest of your life.

SO LET’S GET STARTED!!!!

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.

Every business traveller has their favourites or at least hotels, restaurants, massage parlours and beauty treatments that they love to have done when they travel. Marketing Eye magazine is looking for your favourite hotels that should be reviewed for a special feature in November’s edition of Marketing Eye magazine.

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.

Eat, Pray, Love… the New York Times Bestseller authored by Elizabeth Gilbert has just hit the screens in Australia – and it couldn’t have come soon enough.

The floods in Northern Australia are devastating. Having come from Queensland and with much of my family in the devastated areas, I think it would be remis of me not to look at how this natural disaster is affecting not only ordinary people, but business people as well.