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Marketing Eye Blog Articles
In the recent decade, digital marketing has become a crucial part of our daily lives. Everything can be searched with a click of a button, from social media to everyday life; the average, typical mature user spends at least 6 hours a day on their devices. So, in some ways, it presents an excellent opportunity for businesses to proactively get their brand out to the world.
Marketing strategies are essential for businesses as everyone knows that products and services don’t just sell themselves. It’s a requirement that the strategy concentrates on finding the right opportunities with limited resources in order to increase sales and achieve the competitive advantage in their respective markets.
Every company wants to stand out in the industry. Businesses have used many innovative marketing efforts to come into the limelight, some have worked while some failed. The constant result from this experimentation in the marketing industry has exposed one very important lesson, “Quality over Quantity”. It has been noticed when companies continue to conduct large scale marketing efforts, these campaigns are not targeted to anyone and yield worse outcomes than the campaigns which are targeted to a smaller audience. What can be understood is that as important brand awareness and exposure is, prioritizing your target audience to the general public is also necessary. Due to the availability of numerous channels in the marketing industry, companies often get caught up in the race of being omni-present. This blog post describes the power of proper research and planning in designing a marketing strategy.
Start-ups are building the future. The wave of entrepreneurship has spread worldwide, and start-up businesses are majorly creditable for bringing innovation to otherwise saturated industries. Of course, every business starts as a "start-up," but what is the secret behind such successful companies? We are here to reveal the secret you can benefit from and implement in your business! Of course, being a business owner, having an innovative product or service offering would not cut the deal for you. Instead, companies need effective marketing strategies to attract customers and create an identity for themselves and the brand. Read ahead to learn about how successful start-ups develop their marketing strategies.
Why do we, as marketers, influence our marketing decisions according to customers or data? The answer lies in what roles customers and data play for the business. Customers are the backbone of any company. They generate sales; generating sales is why we market our products or services. Therefore, the receiver of all our marketing efforts is inevitably necessary!
Most effective marketing strategy development platform for franchises
Aug 30, 2022 Written by Falak SavlaSuccessful franchises have one thing in common: a strong sustainable brand that people love. The biggest challenges that franchises face is ensuring that the brand is not damaged in the franchising process by stakeholders that do not hold the brand in the same context. It is critical as franchises roll-out marketing strategy programs is that they are doing so with the most effective marketing strategy development platform possible.
Sales and marketing professionals close as many deals as possible within a stipulated amount of time. More often than not, this means heading out, meeting as many potential clients as one can, and being physically present on the field to make a sales pitch. This very old-school traditional form of marketing is widely known as ‘outside sales.’
Modern-day marketing introduces a more cost-effective method of selling called ‘inside sales.’ This strategy is the sale of products or services by a sales professional through phone, email or the internet. In simple words, inside sales can be best described as an act of identifying, nurturing and converting potential leads into customers remotely or from within an office-based environment.
How much time are your marketing managers spending on marketing strategy?
Aug 19, 2022 Written by Fion Trieu
It’s safe to say, we know having a great marketing strategy for your business is your major key to running a successful business. But having a completed marketing strategy just to simply follow is not enough.
A marketing strategy is like the roots of your precious indoor plant. It can grow and evolve depending on your business’s needs. Adaptation and maintenance are where your marketing managers come in. But - how much time are your marketing managers spending on marketing strategy?
Businesses and companies use marketing campaigns to attract new customers, increase sales, and generate profits. It is essential to fully understand what metrics are available and which one suits one's business the best. Below is a list of 11 marketing key performance indicators (KPIs) that are used to measure the success of a marketing strategy.
Why are we talking about mobile marketing? It is changing the way consumers interact with brands and consequently vice versa. Virtually, everything is accessible on mobile today, from e-books to e-commerce. This means consumers can constantly interact with your brand irrespective of their location. To illustrate, customers don’t necessarily need a laptop to read emails or conduct online shopping. And neither need to sit in front of a television to get entertained or watch the news.
Here are the challenges and opportunities of mobile marketing that you should know
With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage the audience. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the top, people will click on it instinctively. This single click can give the company a very significant lead. These leads are the stepping stone for a business to communicate with their customers and convert them. So, lead generation refers to the starting of consumer interest into said company’s product or service. Currently, 63% of the companies find lead generation to be their biggest challenge. To cater to this issue, we have come up with a concise list of tips that you can follow to maximize the effectiveness of lead generation. Read on to explore ways to optimize the lead generation process for your business!
Today, we live in the age of the internet that is highly competitive. Your website has become one of the most important tools for promoting your business. Whether it is a small business or a big corporate site, having a well-designed (remaining both modern and functional) website has become imperative to stay competitive. Even though a website redesign takes significant resources in time and money, it can be a game-changer for your business to keep up modern-day standards and protocols in mid.
An effective Electronic Direct Mail marketing strategy (EDM) is an important and powerful tool for any business. Electronic Direct Mail marketing (EDM) is a digital marketing strategy used by businesses to efficiently promote their products and services by targeting potential customers through offline and online channels to generate new leads, increase sales, and customer loyalty, and build personal relationships with consumers. These online channels include Pay Per Click advertising (PPC), SMS, email, and social media such as Instagram, Facebook, and Twitter, to offline channels such as print.
Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!
Technology is the future of everything. Similarly, Marketing is a need of every business. To understand why marketing is necessary, have a quick read of our blog, Why your business needs a marketing strategy. The rising number of tech firms in the market has increased the competition. Each company has to bring their best game forward in terms of marketing to attract and grow in this competitive environment. Continue following this blog post to know, 5 powerful marketing strategies that will grow your Technology company.
