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Marketing Eye Blog Articles
Overnight, COVID-19 changed the way we operate. From turning our dining room tables into at-home offices to wearing a mask and socially distancing, our worlds were flipped upside-down before our eyes. What was originally thought to only last a few months took two years of our lives, and the repercussions are here to stay.
As we all started working from home, our lives were quickly moved online. Businesses who had embraced the digital switch reaped the rewards, whilst those that had been reluctant to jump onto the digital wave were quickly forced into the world of Zoom meetings and lagging connections.
Our behaviors and thought patterns changed, and we no longer operate the same way we did pre-pandemic. As we slowly became germaphobes, we also became much more detail orientated. For marketers, that came with a whole array of new challenges.
The metaverse is a technological amalgamation of many aspects such as virtual reality, augmented reality, and video in which users "live" within a digital realm. This innovative world is being defined as a virtual place with interaction and connectedness, where consumers can diverse themselves in a different dimension. Digital marketers must stay up to date on the latest technological breakthroughs to remain relevant and connected to their audience. Understanding what the metaverse is and what it can do is a large aspect of this strategy. It is crucial that marketers understand that the metaverse is not a mere trend that will soon pass. It appears that the Metaverse is here to stay and is on its way, to becoming the next big thing in the marketing industry. The virtual reality users experience in a metaverse has the ability to transport consumers to an interactive world where they can interact with one another and immerse themselves in an environment that is palpable to them.
As one may expect, the metaverse is a dream for all marketers. Lindsey McInerney, global head of technology and innovation at Anheuser-Busch InBev, recently expressed to Built In that marketing is all about getting to where the people are, and the immersive environment of the metaverse precisely achieves this goal; from targeted marketing and advertising opportunities to fully virtualized brand experiences.
Taxonomy is commonly known as life’s biological filing system, but did you know that it also extends to marketing? Taxonomy in the context of marketing tends to refer to the classification of data and content. While the task of tagging and labeling is often reduced to monotonous and tedious work, taxonomy is your business’s best tool to improve your business’s content marketing’s find-ability, content marketing strategy, and content marketing distribution. Here’s what your marketing consultant needs to know.
In most cases, marketing campaigns don’t pick up traction and become successful on their own. The majority have a vast amount of time, money and planning put into them and curated in such a way that they gain the attention desired.
There is no right or wrong way to approach a marketing campaign. Some tactics will work better in some campaigns and some that would be more appropriate in others. When it comes to knowing an approach to take, it can sometimes be a matter of trial and error.
Several marketing campaigns were released in 2021 that made our heads turn and go, “wow”. Take Sephora’s “Black Beauty is Beauty” campaign. The video campaign, which was launched in August of 2021 set to acknowledge and give credit to people of color within the beauty industry.
What is Ephemeral Content
You may be asking yourself what is Ephemeral Content? Well, ephemeral content is media that is only available for a short period, usually 24 hours. It can take many different forms, such as pictures, videos, live-stream videos, and more. It’s typically most common on platforms such as Snapchat, Facebook, and Instagram. Businesses have a huge opportunity to reach a young audience by incorporating ephemeral content. According to Statista.com, Instagram stories had 500 million daily active users in 2019, and Snapchat had about 265 million daily active users reported in the fourth quarter of 2020. This statistic shows the rise in the popularity of short stories. Here are a few reasons why your company needs to be using ephemeral content.
A change is coming and it’s going to change the entirety of the internet as we know it. Blockchain, Non-Fungible Tokens, and virtual reality are the first products of Web3 and while these might be unfamiliar to you now, chances are - web3 will be our reality sooner than you think.
What is Web3?
Essentially, the internet has come in stages. Web1 was the very earliest stage of the internet where the skeletal framework of the internet was developed. Think, static information like text and imagery for consumption with zero potential for interaction. Web2 is what we are currently in. Social media has allowed us a new dimension for interaction and innovation – namely mobile, social, and the cloud. Web2 has opened the dimension for anyone that’s not a webpage developer to be a content creator. The seeming trend has been that with further development of the facets of the internet, the more time people are spending online. While the introduction of web3 is undoubtedly going to further merge the barriers between real-life experiences and the online, it is being touted as a revolution that’s changed everything.
With the new year just around the corner, many businesses are beginning to plan and jumpstart their creative cycles again. However, for many people, planning new marketing content can sometimes feel like a formidable task, especially when you are left feeling time constricted and empty on ideas.
Ask yourself these questions:
- Do you struggle to think of new ways to be distinct in the market?
- Have you run out of ideas for marketing content?
- Are you looking for a fresh new start to your marketing?
If you answered YES to the following, then consider your problems solved!
Discover how you can effectively deliver your marketing content in your next plan by following these tips:
The Ultimate Guide to Marketing During the Christmas Period
Nov 30, 2021 Written by Madeleine Hobson
Christmas is arguably the busiest time of the year and the biggest booster of annual revenue for brands. It is essential that you market effectively and efficiently during this holiday season, as ‘people are primed to spend money because they are either doing last-minute shopping or are preparing for the year to come and researching which brand they should give business to’. Ensuing from the past year of isolation and lockdowns, the general consensus among marketers and consumers is to start the festive season sooner rather than later and to ‘go bigger’ than ever before. Follow this ultimate guide to marketing during this Christmas period and ensure your brand is benefiting from the increased opportunity for sales during this season.
The role of the marketer has changed. From the pre-digital days to modern times, this shift has left the marketers’ without the ability to be versatile behind. Historically, marketing campaigns only consisted of a few channels. Now, with the rise of technology, there’s the internet, mobile phones, social media channels and smartphone apps. All of which are instrumental to a successful campaign. Recognising this transition and moving with it, is paramount to the success of a marketer.
7 Reasons why Email Marketing is Essential for Financial Services Firms
Oct 25, 2021 Written by Christina Li
Email marketing has been around for almost as long as marketing itself yet it remains one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. This should be enough alone to convince you to use email marketing but if that’s not enough how about the fact that the ROI of email marketing is approximately four times higher than its next closest competitor.
Email will Transform the Way Your Financial Services Firm Does Marketing... For the Better
Oct 18, 2021 Written by Eliza Forgaty
As one of the most popular, cost-effective and highest performing marketing channels currently available, the rise of email marketing is exponential. The statistics outlining email marketing’s success are undeniable. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. There are countless studies that glean the same results; email marketing is performing well and looks to remain the case for years to come.
Email marketing is one of the best marketing methods for a multitude of reasons. It is able to be used in a diverse range of business structures, responding and catering to each company’s specific needs. Financial service firms, for example, require niche marketing as their information, delivery and techniques are substantially different. Here are a number of the reasons why email marketing is invaluable to financial services firms.
How IG’s share function has changed and what it means for your business
Sep 23, 2021 Written by Carol Saad
A surprising and interesting move, Instagram CEO Adam Mosseri announced that Instagram would be moving away from photo content and focusing instead on video, shopping, and other entertainment. Instagram claimed that their research directed them to change the way users share posts to their stories to encourage more ‘original’ content. So, what does this mean for smaller creators?
What is customer journey mapping and how can it help your business?
Sep 13, 2021 Written by Justin Tey
Understanding what a customer sees and experiences on their journey with your business is arguably the biggest challenge marketers face. When analyzing their behavior, we may wonder why customers leave tabs open for hours just to close them or why they take several steps to get from point A to B when it should only take one. But with the right tools, taking hold of this key information is possible, propelling your business forward with a greater understanding of your customers and therefore an opportunity to optimize your customer experience.
There are many successful entrepreneurs around the world but for every successful entrepreneur, there are thousands of unsuccessful people. So, what is it that separates a truly successful entrepreneur from the rest of the pack? That’s a loaded question but from all the interviews and biographies we can gather that there are in fact a few things that all successful entrepreneurs have in common. These are the commonalities that seem to take them to the next level and creates the difference between someone who made it and someone who really made it. Here are five undeniable habits that everyone should adopt if they want to mirror the behavior of the world’s most successful entrepreneurs.
Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.
