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When it comes to marketing, the success of your campaigns doesn’t solely rely on strategies and tools, but significantly on the people who create and execute these strategies. Understanding the psyche profiles and personality types that best fit marketing roles is just what you need to understand your team's inner workings and productivity better. Let us look into the various psychological profiling methods, discuss popular and niche profiles and explore the ideal personality makeup for a marketing team that balances harmony with diversity for your company.

As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon a diverse range of skillsets and apply your knowledge.

It can take years to truly master the art of marketing but homing in on relevant skills in the short term can help take your marketing game to new levels. Therefore, we’ve compiled a list below of the ten most essential skills you’ll need as a marketer to succeed and provide the best experience for your clients.

I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.