There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible to keep up with. It also doesn't help that online sales of retail products seem to be all the go and quite often consumers can get the same product, cheaper from Asia or the US, just by buying online.

However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from  local shops and Xmas just weeks away, retail should be on the 'up'.

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.

According to Wikipedia:  Saint Valentine’s Day (commonly shortened to Valentine’s Day) is an annual holiday held on February 14 celebrating love and affection between intimate companions.  The holiday is named after one or more early Christian martyrs named Valentine and was established in AD 496. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as “valentines“).

Marketing Eye is helping small to medium sized fashion and retail labels with top notch Marketing Consultant, Helen Tirekidis joining the team. 

Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.