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Marketing Consultant Shares Insights blog

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Today I met with the most delightful lady. She owns a very successful retail showroom in High Street, Prahran selling stunning pieces of jewellery which she has designed right here in Melbourne.

Sofie Zoumis owns Essjai, a designer brand for fashion jewellery, and has expanded her operations to include party plan. This is perfect for a designer range of fashion jewellery as there is nothing better than getting your girlfriends together and enjoying a cup of coffee or a glass of champagne whilst looking at the range.

Where Essjai is different, is that they have a range that is designed in Australia and is produced at a high quality of sterling silver. There are many fashion jewellery pieces on the market, but I was particularly impressed by how heavy the jewellery was and how glamorous I felt wearing it.

Watch this space to see new marketing campaigns by Essjai over the next couple of months.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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