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Nov 02, 2011 Written by Mellissah Smith
There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible to keep up with. It also doesn't help that online sales of retail products seem to be all the go and quite often consumers can get the same product, cheaper from Asia or the US, just by buying online.
However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from local shops and Xmas just weeks away, retail should be on the 'up'.
However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from local shops and Xmas just weeks away, retail should be on the 'up'.
So, how does a retailer market their business in today's competitive environment?
There is always advertising, social media, public relations, direct marketing, letterbox drops... and the list goes on.
But how do you attract consumers to come to your store once they are in the shopping centre or shopping area instead of your competitors? Simply, use Spidanet. This proximity marketing platform allows retailers to promote their products to consumers walking by. All you have to do is plug the application into a power socket and then advise Spidanet of what offers (we call these coupons) you would like to promote, or whether you would like to increase your facebook followers and communicate coupons and specials from there - and they do the rest. Everyone within a 100 metre radius who has tuned into your bluetooth or wifi will instantly have your marketing message on their smart phones in real time.
A US retailer increased their sales by $1 million using a similar platform. So can you!
Find out how for just $300 per month, you can lease this platform and increase your sales performance instantly by contacting Marketing Eye on 1300 300 080.
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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