When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

Whether you are a fresh start-up or looking to rebrand your company now that things have finally slowed down, logo design plays a big part in the marketing equation. Although it is one of the tougher parts of marketing to quantify, forgetting about your logo can be a hidden anchor that holds your marketing efforts back. Taking the time to really dig for a creative design or revisit your logo can pay big dividends. Here are five insights that will give structure and intention to your logo design process.

I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.

I also now have an appreciation of how color influences brand identity and marketing strategy.

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.