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Aug 08, 2010 Written by Mellissah Smith
About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website. I was thrilled when I had a meeting in their building a couple of weeks ago to see that 4 years on, the brand is still a stand-out and is significantly better, more impactual and ‘fun’ than that of the traditional accounting firms we normally see.
What do you think of this accounting firm brand?
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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