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LinkedIn Adds Full Video Feature
Published in
Marketing
The major gap with LinkedIn functionality has now been ratified. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!
LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
7 Common Misconceptions About Social Media
Published in
Marketing
It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
Make Your LinkedIn More Sales Centric
Published in
Social Media
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
How Does Social Media Generate Leads?
Published in
Marketing
Instagram is more than pictures, and Facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”
The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
How social media is your biggest PR tool
Published in
Marketing
While a sex tape is a good way to get media exposure for some; Kim Kardashian, Paris Hilton and alike - it's not the right way to get the type of media exposure to escalate your business's chance of being written about.
When I first started doing PR, I used to write a media release and fax it to a media outlet - all with varying results. The headline, like it is today, is worth it's weight in gold, and if you have a strong first paragraph, you may get that call back you have been waiting for.
That was soon followed up with 'pitching' on the telephone and depending on what mood the journalist was in or your ability to 'sell' a story to them, you either walked away with a published article or your press release was thrown in the trash can.
In 1998, the faxing part changed to emailing which was fantastic because it was a much faster and less tedious way of getting a media release out to journalists. It also was a much more environmentally friendly way to operate and allowed for changes to be made to ensure that each email sent out to a journalist was a one-to-one marketing piece rather than an everything to everyone, hit and miss style approach.
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it.
I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
It also depends on the forum. The very same post "Why married women are more successful" was posted on this blog last week, with less than 1,000 unique views. The reason for this, as I explained to my team, was because people who read my blog are highly educated, entrepreneurs or CEO's, who 'get the value of a good blog'. They wouldn't respond because just by reading "kiss as many boys as they like" they realize that it is very "Sex in the City" rather than an article that is going to be backed up with a statistical line up.
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.
The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
Why People Who Lie On LinkedIn Get Found Out
Published in
Marketing
Over the years, I have been dumb-founded by what former employees have written on their LinkedIn profiles about what they did while working at Marketing Eye.
The first one that had me gob-smacked was a French assistant, who wrote that she had developed and managed the Marketing Eye brand, building the company’s marketing strategy and executing it.
In reality, she was a personal assistant, who had poor English and was struggling to do any task at all from an administrative perspective. She didn’t write anything, had no contact at all with design or branding but was excellent at organizing my dinner appointments, assisting me with my wardrobe and in general being a great personal assistant, albeit one that could not write on an email on my behalf because of the poor English factor. She worked for me for a few months only which I did it as a favour for her boyfriend who was a good friend at the time. In the end, I had to tell him, that her English was so bad, I couldn’t afford the luxury of her impeccable taste in clothing, makeup and picking restaurants at that stage of my life.
The first one that had me gob-smacked was a French assistant, who wrote that she had developed and managed the Marketing Eye brand, building the company’s marketing strategy and executing it.
In reality, she was a personal assistant, who had poor English and was struggling to do any task at all from an administrative perspective. She didn’t write anything, had no contact at all with design or branding but was excellent at organizing my dinner appointments, assisting me with my wardrobe and in general being a great personal assistant, albeit one that could not write on an email on my behalf because of the poor English factor. She worked for me for a few months only which I did it as a favour for her boyfriend who was a good friend at the time. In the end, I had to tell him, that her English was so bad, I couldn’t afford the luxury of her impeccable taste in clothing, makeup and picking restaurants at that stage of my life.
