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Marketing Eye Mellissah Smith Articles
Every year, millions of people around the globe make New Years' Resolutions.
Published in Mellissah Smith
It's that time of year again and I have to say it has come around far too quickly for my liking.
It's seems that as we get older, the faster the year goes. I remember very well when Christmas used to come around very slowly and the last weeks lead-up to Santa arriving was the slowest week of all.
It's seems that as we get older, the faster the year goes. I remember very well when Christmas used to come around very slowly and the last weeks lead-up to Santa arriving was the slowest week of all.
Published in Mellissah Smith
On Friday, I woke up in Vail, Colorado, to find an email notifying me that hours earlier a good friend of mine had passed away.
His name was Dr Michael Hirshorn. He was one of the founders of Cochlear, an original team member of Resmed and on the Board of Directors for Dynamic Hearing and a whole heap of other companies.
His name was Dr Michael Hirshorn. He was one of the founders of Cochlear, an original team member of Resmed and on the Board of Directors for Dynamic Hearing and a whole heap of other companies.
Published in Mellissah Smith
There is something to be said about doing the right thing. I know that many Australian and overseas patrons of Qantas might not be thinking too positively about Qantas today, especially if they are stranded with no flight home. But if you can take a step back and look from a different perspective on the issues at hand, I am sure you will have a new-found respect for Alan Joyce and the Boards role in standing up for what is right. You may say that Alan Joyce's pay rise is excessive, but is it? I for one do not make the sort of return for Marketing Eye that Alan Joyce has made for Qantas - so to me it is comparative. If I ran a company of that size, with the pressure that he has to put up with day-in, day-out, let me assure you, a $5 million pay packet would not be enough. The leaders who run substantial public-listed companies are under such harsh scrutiny that I for one, could not handle. Look at the newspapers each day and see the headlines that are completely attacking Alan Joyce. "Joyce Should Be Sacked" is enough to keep me paralyzed in bed for a month, if I were in his shoes. This man is an absolute inspiration. He is the epitome of strong, solid leadership with fair values. I have read feverishly the content related to what Qantas employees are wanting as remuneration. Are they serious? It is not market rate, nor is it reasonable. Having been on a flight where at the time I was in the Chairmans Lounge, and could not for the life of me use points to be upgraded to first class, yet a Qantas air hostess and her 3 friends seemed to have no problem at all taking the seats that could have been for a loyal customer who at the time travelled at least 4 flights per week with the airline. Is that fair? Well, from all accounts, this is something that Qantas employees want on a regular basis. Stuff the loyal customers who ensure that they have a job. They mean nothing - apparently. Another thing to consider is what has happened to other airlines around the globe. They are in huge financial strife. Do we really want an Australian icon like Qantas to follow down the same path? And last but not least... for those who have invested their superannuation and hard earned savings in buying shares for Qantas... they too need a return. It's not all one way. If they don't get dividends for taking the gamble and supporting Qantas - then no-one should have a job. Just my Sunday thoughts.
Published in Mellissah Smith
(BRW, the Marketing Issue, Oct 20-26, 2011)
It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent
Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”
It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent
Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”
Published in Mellissah Smith
He was number one on my bucket list and he someone I don't think a week went by without me mentioning him in conversation or thinking about how I could learn more from the way he operated.
His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.
My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.
My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
Published in Mellissah Smith
Today, I drove to Dandenong to hear stories from Foster Care Parents and Students that are currently studying through VCAL as part of the Ozchild Day for Ambassadors.
There are so many amazing, giving people out there that dedicate their lives to helping others. They ask for no recognition or endorsement and are simply people who care about others that may not be blood relatives nor may they be people they see past a day, a week, a year.
Ozchild is a non profit organisation that needs your support. They help children who have no where to go, are abused, and whose parents cannot look after them for one reason or another.
They may have fallen to the way-side in the Australian Education System and in desperate need of alternative learning.
Whatever the case - they need your help.
Businesses
If you are business, think about ways you can work with Ozchild to raise money, give support or provide resources. Simply by making a small donation, it is helping children in Victoria.
Individuals
From being a Foster Carer through to lending your support in community events or volunteering in their office. Alternatively, if you have some spare cash or fancy a tax deduction, why not make a donation to www.ozchild.org.au.
Your support is appreciated.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
There are so many amazing, giving people out there that dedicate their lives to helping others. They ask for no recognition or endorsement and are simply people who care about others that may not be blood relatives nor may they be people they see past a day, a week, a year.
Ozchild is a non profit organisation that needs your support. They help children who have no where to go, are abused, and whose parents cannot look after them for one reason or another.
They may have fallen to the way-side in the Australian Education System and in desperate need of alternative learning.
Whatever the case - they need your help.
Businesses
If you are business, think about ways you can work with Ozchild to raise money, give support or provide resources. Simply by making a small donation, it is helping children in Victoria.
Individuals
From being a Foster Carer through to lending your support in community events or volunteering in their office. Alternatively, if you have some spare cash or fancy a tax deduction, why not make a donation to www.ozchild.org.au.
Your support is appreciated.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in Mellissah Smith
Well, tragically, I can’t remember the last time I was truly in love and with Valentine’s Day around the corner, I realise just how much I miss that feeling. Published in Mellissah Smith
The Queensland Floods are the worse since 1974 with 10 dead, 5 of whom are children, and more than 90 people missing.
Published in Mellissah Smith
The floods in Northern Australia are devastating. Having come from Queensland and with much of my family in the devastated areas, I think it would be remis of me not to look at how this natural disaster is affecting not only ordinary people, but business people as well.
Published in Mellissah Smith
It’s incredible to think that yet another year has gone by.It would be amiss of me to not look back and reflect on the year we have just had, yet something tells me that whilst reflection is good, looking forward is even better.
Published in Mellissah Smith
On Saturday, I caught up with two of my friends for a glass of wine in Albert Park, Melbourne.
Published in Mellissah Smith
Oprah is in town and unless you have been living under a rock, you not only know she is travelling Australia, but you probably know as much detail as the person next to you. It’s been a strange phenomena and I think Australia should get a pat on the back for bringing her here. I personally had no idea that she had so many fans – obviously there are alot of daytime television watchers in Australia with a little more time on their hands than myself.
Published in Mellissah Smith
Like most companies, Marketing Eye has monthly sales targets and each month for the past year, we have either exceeded it or at least matched our own expectations.
Published in Mellissah Smith
10 Ways To Improve Your Patient Experience – For Medical Centres
Nov 06, 2010 Written by Mellissah Smith Medical Centres are like airlines… no really, they are.
Published in Mellissah Smith
