Small businesses around the world suffer from many different things, but one of the worst would have to be getting stuck in a rut of ‘just getting by’ or being ‘stagnant’.Working ‘in’ the business and not ‘on’ the business is a very normal trap that many small business owners fall into and then after years of working long hours they wonder why the business isn’t in the position that they thought it would be.When you are an entrepreneur, you tend to have ideas. In fact, it is what you lay awake at night thinking about and wonder why the next day you feel a little worse for wear.

Eat, Pray, Love… the New York Times Bestseller authored by Elizabeth Gilbert has just hit the screens in Australia – and it couldn’t have come soon enough.

It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.

Some things don’t just look delicious – they are! Here is one of my favourite shops at Charles de Gaulle Airport in Paris. If you have a few Euros left in your pocket, be sure to pick up some of these sweets that are truly mouth watering. Their packaging also makes for the perfect gift.

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.