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Marketing Eye Mellissah Smith Articles
How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?
I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.
On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.
I wrote down 12, everyone else wrote down 1.
Interesting!
Where did you come up with the idea for running an outsourced marketing company?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
Making marketing affordable for all companies has been our mandate and as such Marketing Eye has developed a number of models to help small businesses with all areas of marketing.
We keep everything in-house including public relations, advertising, branding, web development, film production and multimedia – allowing us to keep the costs of these services down. It works and clients appreciate that their brand is being managed under one roof.
Why would companies decide to outsource marketing rather than insource?
When a company gets to a certain size, they should have a full time marketing resource. However, it’s the time between startup and reaching this point where businesses struggle with their marketing and growth plans. This is where an outsourced model fits in and helps businesses achieve their goals.
SMALL BUSINESSES DEVELOP STRATEGIC MARKETING PLANS FOR JUST $299
Nov 23, 2009 Written by Mellissah SmithStrategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.
There is much debate amongst my colleagues, friends and clients on what is an ‘effen great bloke’ because through Marketing Eye’s promotion of effen Beer, we have all been absorbed with the entries that have been rolling in for the competition.
Everyone has their own idea of what an effen great bloke is and I am sure by December 1, 2009, all of Australia will know what the general consensus is on the topic.
Whilst we all have an opinion, the reality is that there is no right or wrong answer. Afterall, it’s just an opinion.
Ask around your office and find out what each person in your office thinks about what an effen great bloke is. Then log onto www.effengreatbloke.com.au and enter. I am keen to hear what you have to say.
For your efforts, you may just win a year’s supply of beer for you and a mate.
It doesn’t matter if you are a woman or a man. We all drink beer and if you don’t, it’s always handy to have beer in the fridge for when someone comes to visit and particularly if you are thinking about having a Xmas Party.
Mellissah Smith
Marketing Eye
Marketing Eye promotes brands we believe in. effen is a great tasting beer that is smooth and reminds me of a quality Belgium beer. Recently, it won an award in Melbourne for the best Lager at the Micro Brewery Showcase. Now the many thousands attending this event can’t all be wrong – right?
A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being.
Melbourne Cup is recognised as one of the top racing carnivals in the world. It’s well branded and attracts every celebrity and their hanger-on in abundance.
We all have talents, but some are harder to find than others.
Mine took many years to work out and eventually I was able to turn that talent into a money making enterprise. Luckily for me, my talent is aligned to my passion and everything is pretty much honky dory.
I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party.
It’s Friday and everyone should be happy, but guess what? I am not!
This week, on my return from an overseas holiday, on a boat, I have had an office full of creatives brainstorming viral campaigns for clients at least 12 hours per day.
When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food.
On Friday 21st August 2009, The Armani Dinner for the STC Foundation event was held at the Sydney Theatre Company to raise much needed funds for the Foundation.
Not often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing. Having read the Herald Sun on Thursday, I have to say, I can’t help myself!
