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Marketing Eye Marketing Articles
All businesses focus on improving the customer experience in a way to increase sales, improve the customer relationship and communicate the need and want for their service/products.
You may not know this, but content marketing generated three times more leads than paid search. Instead of constantly presenting your customers with overlooked advertisement efforts, content marketing delivers value to your audience and provides a range of benefits back to your company. Today customers expect to receive high-quality, insightful and interesting content from all their favorite brands. The process of creating content helps build trust and develop relationships with your customers all while generating leads. It may be difficult when you first start out, but eventually you will be able to see all the possible advantages a digital creator can provide you.
Law Firms are like any other company that needs to expand their brand. These firms are complicated, and they need assistance with their marketing tactics. The whole goal is to help increase the number of views on their websites and blogs for that matter. They want to amplify their audience and receive more clients.
According to Fundera, 1 in 10 small businesses doesn’t invest in marketing. Marketing is meant to build brand awareness and promote your products and services to more consumers. Starting a business is no easy task. The moment you start it, you are put in charge of the livelihoods of your employees and your own; you are your boss, and you suddenly have to worry about everything, including marketing. Getting your brand's name out there, especially against more prominent competitors, is not easy. However, clever marketing strategies can help scale your small business’s marketing efforts even with a limited budget. We at Marketing Eye are here to help you! Here are seven ideas to market your small business.
Aged care communities play a vital role in the community, they provide care for the elderly while they are unable to attend to their various needs during the working day. Marketing for these nursing homes is a must because they inform people of the services they provide. Having an online presence is vital in all industries including aged care as it is the quickest and cost-effective way to communicate your brand to the consumer.
Mobile devices and the Internet have transformed the ways a brand communicate to its customers. We are spending more and more time with digital devices, utilising it as the primary way to interact and connect with the world. Most businesses understand this, but not all of them can adopt and adapt quickly enough with changing customers’ needs.
The rapid change of technology is changing how we operate and work overtime. Apply new technologies to maximize the profitability of your business. Metaverse is one of the latest technologies expected to change our business. How can you take advantage of it? How can Metaverse fit your brand in 2022?
Companies and businesses spend large sums of money for Influencers to bombard your feed and stories with #Sponsored, #AD, and #Gifted posts, but is it worth it? Is it triggering their followers and broad audiences to run pass check out and purchase the items they promote?
I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.
Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.
The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.
If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.
Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time-consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for my employer at our organization.
Have you ever missed deadlines for projects or had a bad reputation for not getting tasks done on time? Poor time management is extremely harmful to any business. Learning how to have better time management is a useful skill, whether it’s for a three-month project or your day-to-day organization. You will become more productive and less stressed if you plan out how to spend your time more sufficiently.
It's easy to become overwhelmed by everything going on around you. But your business must have good time management so you can ensure to see the greatest outcomes. Here are some tips to help improve your time management.
Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted audience online. It includes tactics such as educational articles, e-books, videos, entertainment, and webinars which answer more specific questions to answers that can’t be accessed anywhere else online in as much detail.
Content marketing is the best way to turn your content into something more personalized and credible to turn potential customers meaning it is more likely for your company to be exposed to the right audience and gain loyalty and trust to your brand. It can also increase revenue with existing customers with the use of brand loyalty.
In this Super Bowl, Cincinnati Bengals competed against the Los Angeles Rams. The Rams had a home-field advantage in the game for the second year in a row, but the Bengals are looking for their first-ever championship. It is a heated matchup, so a bigger audience was expected to tune in more than last year. The stage is set at the SoFi Stadium. Are you on the live stream?
The Super Bowl is made for super ads. It is undoubtedly the most expensive advertising day of the year. In the past, you would have to wait until game day to watch the advertisements. This year, companies are not holding back, some advertisements are already trending online before game time. Are you all caught up? Don’t miss out. Here are our top 5 picks for the best Super Bowl ads 2022.
5 Keyways a Marketing Strategy Adds Value to Professional Services Firms
Feb 08, 2022 Written by Mellissah Smith
Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.
Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.
Here are 5 key ways marketing strategy adds value to your professional services firm:
