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Marketing Eye Marketing Articles
Today, we live in the age of the internet that is highly competitive. Your website has become one of the most important tools for promoting your business. Whether it is a small business or a big corporate site, having a well-designed (remaining both modern and functional) website has become imperative to stay competitive. Even though a website redesign takes significant resources in time and money, it can be a game-changer for your business to keep up modern-day standards and protocols in mid.
Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!
If you are a business owner, you would know that marketing is a vital part of a business that cannot be overlooked regardless of your industry. Marketing is an unavoidable part of your day-to-day activities. However, it may be taxing when you also need to be involved with other aspects of your business. It becomes more challenging when marketing practices have to follow the society and trends that are technology driven, which continuously evolves and need constant updates.
The word ‘sustainability’ has almost become a buzzword. With an increasing consumer demand for sustainable practice within businesses, this term is being commonly used in the media. In some instances, perhaps it’s being used purely to capture the attention of the customer.
As technology advances in the age, we live today, it is important for businesses to evolve through innovation and creativity. The implementation of Non-Fungible Tokens (NFTs) in your marketing strategy has the potential to scale your business in the most creative way it can.
So, what is an NFT?
Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email.
5 reasons why US companies should outsource their marketing to Australia
Jun 22, 2022 Written by Kyle Gillies
Today, outsourcing plays a key role in many businesses. There are several reasons why a business might outsource sections of their operations. While manufacturing and IT processes are the most outsourced operations, an important service like marketing is often overlooked. Most businesses might have in house marketing teams, however with growing business demands, a lot of companies are hiring marketing agencies and firms from within their town, state, or country. On shoring can be great, but off shoring can be a better option.
It's the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It's an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, especially small businesses, to navigate this time of the year. Whether it’s your businesses first time in the season or after hitting a wall with ideas after many years in the game, here are a few marketing tips your business can use this EOFY season to help boost sales.
If an image can paint a thousand words, can you imagine how many a video can? When you think about some of the biggest businesses in the world, they all utilize video marketing. Video marketing is comprised of multiple elements, which creates an emotional engagement with consumers, by promoting the business's product/service in an entertaining way.
7 Ways to boost your SEO for better Google Search Ranking
May 25, 2022 Written by Oktavianisa Amalia
Staying on top of a Google Search Page is tough, given the market competition. However, one way to stay relevant in Google searches is to continuously improve your website's SEO performance. SEO is dynamic to any business’ online success and there are always new ways to boost its performance. Read more to understand how you can improve your SEO techniques.
Product marketing is a series of activities for disseminating products to the community. The marketing concept is about the process of fulfilling the needs and desires of consumers who become part of the market share in the business.
7 Techniques to Improve Website SEO To Meet Google User Experience Requirements
May 23, 2022 Written by Oktavianisa Amalia
The competition on Google search is getting more challenging, so to combat this, we need to improve website SEO performance to stand out against the competition. One way to stay relevant in Google searches is to improve your website's SEO performance continuously. As SEO practitioners, we must understand that SEO is dynamic. There must always be new techniques and strategies that we can apply to improve SEO performance on Google searches. Take notes as we discuss them one by one.
Are you new to the construction scene or has your company been around for years? Either way, it is essential that you withhold effective marketing strategies to promote your company effectively.
Why including LinkedIn as part of your SM strategy is important for a B2B
May 16, 2022 Written by Austin Papamikroulis
The digital space has created infinite possibilities for just about anything, all B2B’s have been given the ability to network and maximize visibility by virtually doing nothing. Utilization of social media has proven nothing but utter success for those attempting to expand their network. Find out how the integration of LinkedIn within your SM strategy is essential any B2B.
Many things have changed, but everyone's desire for entertainment has not. If reading novels was a trend in the 1800s, today, everyone's favorite thing to do is to watch online videos. According to Statista, 27.2% of people watch online videos for 10 hours every week. Because of its popularity, while only 61% of marketers have adopted video marketing their digital marketing strategies.
Video marketing is becoming more relevant as the demand for online videos grow. Many small and big businesses use Video Marketing to market their products or services and attract more clients. This marketing method of disseminating useful information through the use of videos. These videos can aid in gaining potential clients' trust, establishing credibility, and increasing brand awareness.
