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The Ultimate Guide to Marketing During the Christmas Period
Nov 30, 2021 Written by Madeleine Hobson
Christmas is arguably the busiest time of the year and the biggest booster of annual revenue for brands. It is essential that you market effectively and efficiently during this holiday season, as ‘people are primed to spend money because they are either doing last-minute shopping or are preparing for the year to come and researching which brand they should give business to’. Ensuing from the past year of isolation and lockdowns, the general consensus among marketers and consumers is to start the festive season sooner rather than later and to ‘go bigger’ than ever before. Follow this ultimate guide to marketing during this Christmas period and ensure your brand is benefiting from the increased opportunity for sales during this season.
The role of the marketer has changed. From the pre-digital days to modern times, this shift has left the marketers’ without the ability to be versatile behind. Historically, marketing campaigns only consisted of a few channels. Now, with the rise of technology, there’s the internet, mobile phones, social media channels and smartphone apps. All of which are instrumental to a successful campaign. Recognising this transition and moving with it, is paramount to the success of a marketer.
7 Reasons why Email Marketing is Essential for Financial Services Firms
Oct 25, 2021 Written by Christina Li
Email marketing has been around for almost as long as marketing itself yet it remains one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. This should be enough alone to convince you to use email marketing but if that’s not enough how about the fact that the ROI of email marketing is approximately four times higher than its next closest competitor.
Email will Transform the Way Your Financial Services Firm Does Marketing... For the Better
Oct 18, 2021 Written by Eliza Forgaty
As one of the most popular, cost-effective and highest performing marketing channels currently available, the rise of email marketing is exponential. The statistics outlining email marketing’s success are undeniable. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. There are countless studies that glean the same results; email marketing is performing well and looks to remain the case for years to come.
Email marketing is one of the best marketing methods for a multitude of reasons. It is able to be used in a diverse range of business structures, responding and catering to each company’s specific needs. Financial service firms, for example, require niche marketing as their information, delivery and techniques are substantially different. Here are a number of the reasons why email marketing is invaluable to financial services firms.
What is customer journey mapping and how can it help your business?
Sep 13, 2021 Written by Justin Tey
Understanding what a customer sees and experiences on their journey with your business is arguably the biggest challenge marketers face. When analyzing their behavior, we may wonder why customers leave tabs open for hours just to close them or why they take several steps to get from point A to B when it should only take one. But with the right tools, taking hold of this key information is possible, propelling your business forward with a greater understanding of your customers and therefore an opportunity to optimize your customer experience.
Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to what consumers are saying and less on the quantity of advertising. Let’s explore why every marketer should be a better listener, and how they can do this.
Today’s consumer has a drastically shorter attention span than ever previously recorded.
According to a study by Microsoft, people struggle to pay attention for more than eight seconds, with this figure falling each year by 88% it is becoming harder for marketers to grab consumer attention and market their product to be engaging and interesting.
Why Your Marketing Strategy Needs a Demand Generation Campaign
Aug 20, 2021 Written by Claudia Rizzo
If your business is currently struggling with low-quality leads or non-existent leads, a demand generation campaign may be the solution. A demand generation campaign is ideal for businesses that have identified a need that their audience isn’t aware of. Through a demand generation campaign, an audience will better understand what their pain points are, and consequently why your solution is the best fit for their newly found issue.
With the internet and social media apps becoming more and more prevalent, marketing metrics have become one of the most important ways businesses can gain information on how well their online marketing tactics are working. However, this can oftentimes be counterintuitive.
The Do’s and Don'ts in Marketing to surpass your Competition – Why your Tech business is falling behind
Aug 11, 2021 Written by June Song
Emerging technology companies can have bright business prospects, however without the right marketing strategies in place, their ability to attain long-term goals are far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.
This pandemic provides a tough environment for marketing as brands wonder how to realign their strategies to match the changes in the business environment. Yet, in the ever-competitive and changing business world, a number of factors exist that when acted on, can be used to augment your brand's marketing strategy. COVID-19 is changing consumer behavior in various different ways, there must be a shift in marketing objectives and the strategies used to achieve brand success. Augmented strategies won't just help your business gain resilience to the effects of COVID-19, but allow your business to thrive as a leader within your industry.
Effective marketing can only begin with a carefully planned marketing strategy. Unfortunately, most businesses aren’t able to reach their full potential because they lack a clear marketing strategy. A marketing strategy should be a clearly defined long-term plan, one which outlines quantifiable goals and key steps towards how to define your business amongst competitors and generate brand awareness.
Discovering exactly what your digital marketing strategies and marketing campaigns need, and exactly how to develop them will help you make the most of your business and boost overall revenue.
Why Blogs Are Critical to Successful SEO and Website Traffic
Jul 26, 2021 Written by Phoebe Simmonds
Search Engine Optimization (SEO) is one of the most important tactics for marketers and business owners looking to boost their website traffic. Optimizing your website pages, images, and blog posts help to ensure that your website is visible to more people. Search Engines like Google don’t know who you are, or how great your products are. All they can do is match users up with websites that include the key terms they are searching for. SEO involves embedding these terms into your website, increasing the chance that potential customers will find you.
One of the easiest, cheapest, and most effective ways to optimize your website is through blog posts. These should be well-written- long-tail forms of content that contain keywords that are relevant to your company, products, and what users will be searching for. There are so many benefits and hacks when it comes to writing well-optimized blogs and boosting website traffic. In this post, we discuss the importance of blogs and their effects on SEO.
Team leaders, external third parties, or marketing managers alike, hosting a marketing strategy workshop can be daunting - particularly if you haven’t prepared.
Marketing strategy workshops provide an opportunity to review the process of marketing operations in your business and its influences on key stakeholders. Bringing your team together to help foster an understanding of the various goals of your management, sales, and marketing team, and how each of these applies to your product or service development strategy.
Deliver an experience that will motivate your team through stimulating exercises and running through a fast-paced checklist that will further assist your business in achieving goals.
As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon a diverse range of skillsets and apply your knowledge.
It can take years to truly master the art of marketing but homing in on relevant skills in the short term can help take your marketing game to new levels. Therefore, we’ve compiled a list below of the ten most essential skills you’ll need as a marketer to succeed and provide the best experience for your clients.
