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Marketing Eye Marketing Articles
In most cases, marketing campaigns don’t pick up traction and become successful on their own. The majority have a vast amount of time, money and planning put into them and curated in such a way that they gain the attention desired.
There is no right or wrong way to approach a marketing campaign. Some tactics will work better in some campaigns and some that would be more appropriate in others. When it comes to knowing an approach to take, it can sometimes be a matter of trial and error.
Several marketing campaigns were released in 2021 that made our heads turn and go, “wow”. Take Sephora’s “Black Beauty is Beauty” campaign. The video campaign, which was launched in August of 2021 set to acknowledge and give credit to people of color within the beauty industry.
What is Ephemeral Content
You may be asking yourself what is Ephemeral Content? Well, ephemeral content is media that is only available for a short period, usually 24 hours. It can take many different forms, such as pictures, videos, live-stream videos, and more. It’s typically most common on platforms such as Snapchat, Facebook, and Instagram. Businesses have a huge opportunity to reach a young audience by incorporating ephemeral content. According to Statista.com, Instagram stories had 500 million daily active users in 2019, and Snapchat had about 265 million daily active users reported in the fourth quarter of 2020. This statistic shows the rise in the popularity of short stories. Here are a few reasons why your company needs to be using ephemeral content.
A change is coming and it’s going to change the entirety of the internet as we know it. Blockchain, Non-Fungible Tokens, and virtual reality are the first products of Web3 and while these might be unfamiliar to you now, chances are - web3 will be our reality sooner than you think.
What is Web3?
Essentially, the internet has come in stages. Web1 was the very earliest stage of the internet where the skeletal framework of the internet was developed. Think, static information like text and imagery for consumption with zero potential for interaction. Web2 is what we are currently in. Social media has allowed us a new dimension for interaction and innovation – namely mobile, social, and the cloud. Web2 has opened the dimension for anyone that’s not a webpage developer to be a content creator. The seeming trend has been that with further development of the facets of the internet, the more time people are spending online. While the introduction of web3 is undoubtedly going to further merge the barriers between real-life experiences and the online, it is being touted as a revolution that’s changed everything.
With the new year just around the corner, many businesses are beginning to plan and jumpstart their creative cycles again. However, for many people, planning new marketing content can sometimes feel like a formidable task, especially when you are left feeling time constricted and empty on ideas.
Ask yourself these questions:
- Do you struggle to think of new ways to be distinct in the market?
- Have you run out of ideas for marketing content?
- Are you looking for a fresh new start to your marketing?
If you answered YES to the following, then consider your problems solved!
Discover how you can effectively deliver your marketing content in your next plan by following these tips:
The Ultimate Guide to Marketing During the Christmas Period
Nov 30, 2021 Written by Madeleine Hobson
Christmas is arguably the busiest time of the year and the biggest booster of annual revenue for brands. It is essential that you market effectively and efficiently during this holiday season, as ‘people are primed to spend money because they are either doing last-minute shopping or are preparing for the year to come and researching which brand they should give business to’. Ensuing from the past year of isolation and lockdowns, the general consensus among marketers and consumers is to start the festive season sooner rather than later and to ‘go bigger’ than ever before. Follow this ultimate guide to marketing during this Christmas period and ensure your brand is benefiting from the increased opportunity for sales during this season.
The role of the marketer has changed. From the pre-digital days to modern times, this shift has left the marketers’ without the ability to be versatile behind. Historically, marketing campaigns only consisted of a few channels. Now, with the rise of technology, there’s the internet, mobile phones, social media channels and smartphone apps. All of which are instrumental to a successful campaign. Recognising this transition and moving with it, is paramount to the success of a marketer.
7 Reasons why Email Marketing is Essential for Financial Services Firms
Oct 25, 2021 Written by Christina Li
Email marketing has been around for almost as long as marketing itself yet it remains one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. This should be enough alone to convince you to use email marketing but if that’s not enough how about the fact that the ROI of email marketing is approximately four times higher than its next closest competitor.
Email will Transform the Way Your Financial Services Firm Does Marketing... For the Better
Oct 18, 2021 Written by Eliza Forgaty
As one of the most popular, cost-effective and highest performing marketing channels currently available, the rise of email marketing is exponential. The statistics outlining email marketing’s success are undeniable. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. There are countless studies that glean the same results; email marketing is performing well and looks to remain the case for years to come.
Email marketing is one of the best marketing methods for a multitude of reasons. It is able to be used in a diverse range of business structures, responding and catering to each company’s specific needs. Financial service firms, for example, require niche marketing as their information, delivery and techniques are substantially different. Here are a number of the reasons why email marketing is invaluable to financial services firms.
What is customer journey mapping and how can it help your business?
Sep 13, 2021 Written by Justin Tey
Understanding what a customer sees and experiences on their journey with your business is arguably the biggest challenge marketers face. When analyzing their behavior, we may wonder why customers leave tabs open for hours just to close them or why they take several steps to get from point A to B when it should only take one. But with the right tools, taking hold of this key information is possible, propelling your business forward with a greater understanding of your customers and therefore an opportunity to optimize your customer experience.
Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to what consumers are saying and less on the quantity of advertising. Let’s explore why every marketer should be a better listener, and how they can do this.
Today’s consumer has a drastically shorter attention span than ever previously recorded.
According to a study by Microsoft, people struggle to pay attention for more than eight seconds, with this figure falling each year by 88% it is becoming harder for marketers to grab consumer attention and market their product to be engaging and interesting.
Why Your Marketing Strategy Needs a Demand Generation Campaign
Aug 20, 2021 Written by Claudia Rizzo
If your business is currently struggling with low-quality leads or non-existent leads, a demand generation campaign may be the solution. A demand generation campaign is ideal for businesses that have identified a need that their audience isn’t aware of. Through a demand generation campaign, an audience will better understand what their pain points are, and consequently why your solution is the best fit for their newly found issue.
With the internet and social media apps becoming more and more prevalent, marketing metrics have become one of the most important ways businesses can gain information on how well their online marketing tactics are working. However, this can oftentimes be counterintuitive.
The Do’s and Don'ts in Marketing to surpass your Competition – Why your Tech business is falling behind
Aug 11, 2021 Written by June Song
Emerging technology companies can have bright business prospects, however without the right marketing strategies in place, their ability to attain long-term goals are far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.
This pandemic provides a tough environment for marketing as brands wonder how to realign their strategies to match the changes in the business environment. Yet, in the ever-competitive and changing business world, a number of factors exist that when acted on, can be used to augment your brand's marketing strategy. COVID-19 is changing consumer behavior in various different ways, there must be a shift in marketing objectives and the strategies used to achieve brand success. Augmented strategies won't just help your business gain resilience to the effects of COVID-19, but allow your business to thrive as a leader within your industry.
