Entering the fiercely competitive realm of digital marketing demands a sustainable social media presence, and the Robotic Marketer platform is your expert guide to implement these transformative strategies to improve social media engagement in the US. Success in marketing goes beyond mere relevance; it demands adaptability and strategic finesse. The Robotic Marketer platform, driven by artificial intelligence and data analytics, doesn't just ensure current brand relevance but assures enduring sustainability. Let Robotic Marketer guide your brand toward a social media presence that not only survives but thrives in the digital era. Below, we delve deeper into how the Robotic Marketer platform can revolutionize your social media engagement.

Within the swift currents of the business evolution, embracing innovation is fundamental for the success of small and medium-sized businesses (SMBs). As we approach the dawn of a new year, it's time to design a roadmap for achievement in 2024. Instead of impulsive moves or spur-of-the-moment decisions, let’s take a strategic approach, combining the expertise of Marketing Eye with the advanced capabilities of Robotic Marketer, to help SMBs develop a well-defined marketing strategy that's primed for success.

In the current competitive race, it's more important than ever to have a winning marketing strategy. A marketing strategy is a plan that outlines your goals, objectives, and tactics for reaching your target audience. It should be specific, measurable, achievable, relevant, and time-bound (SMART).

The boundaries of business have now expanded beyond borders and Australian companies are embracing the opportunities to grow their businesses internationally. After all, expanding to new markets presents immense potential for revenue growth, increased brand exposure and access to a broader customer base. However, entering foreign markets comes with its own set of challenges. In such cases, a well-crafted in-market marketing strategy is crucial to navigate the complexities and ensure success in the new market.

I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.

Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.

The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.

If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more proficient when it comes to the purse strings.

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.