Technology is the future of everything. Similarly, Marketing is a need of every business. To understand why marketing is necessary, have a quick read of our blog, Why your business needs a marketing strategy. The rising number of tech firms in the market has increased the competition. Each company has to bring their best game forward in terms of marketing to attract and grow in this competitive environment. Continue following this blog post to know, 5 powerful marketing strategies that will grow your Technology company.

The Coronavirus pandemic has undoubtedly changed and continues to change the world as we once knew it. The marketing industry was no stranger to these changes. As companies were forced to close their doors, schools, work, and life, in general, took a turn to digital spaces, and industries had to find new and innovative ways to not only work digitally from home but to keep their consumers engaged in their marketing. Due to this, there were substantial decreases in in-person interactions and advertising, as 97% of marketers noticed a lower in-person marketing engagement. However, the plus side to this is 84.8% have a new increased openness to new digital offerings introduced during the pandemic. 

Now as the world begins to see the light at the end of the tunnel and we turn the corner into a new year, finding ways to rebuild and maintain the positive brand image and relationship with clients and consumers that may have been lost during the pandemic is crucial. Public Relations is an ample approach to establishing brand recognition and in turn creating customer trust. 

The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.

The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.

As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better off in my pocket," many of us couldn't believe that world existed quite like that. But it does. And it's right here on our doorstep too.

Recently US Airlines were left embarrassed when an employee responded to a customer with a cryptic tweet – an image of a woman and a very strategically placed toy airplane.  Understandably, this social media marketing error horrified the world and the image went viral.  In addition, the airline’s bizarre apology was retweeted over 12,000 times.

The PR failure from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause irreparable damage to a company’s brand.

Here are the six lessons to learn from this PR plane crash, as well as other social media disasters:

In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012?

Here are some things you should be considering;

The U-turn in Public Relations: Why the media has to change its ways.

The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.

If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.

It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.

Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.

For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.