![Work](/media/k2/items/cache/823d7f7cd8e199f1a5c37ae82ff6053d_Generic.jpg)
Work Hard, Play Hard
![Happy](/media/k2/items/cache/0f597c772f890f86635f670eec728e88_Generic.jpg)
Happy All Fools’ Day
April Fools’ has been a tradition for centuries, possibly dating back to France in 1582. People didn't want to start the new year on January 1st and continued to celebrate it at the end of March/beginning of April. These people became the butt of jokes and hoaxes.
![Same](/media/k2/items/cache/f8f336d27957a1b2f13b2daec1d1b4b0_Generic.jpg)
Same bed, but it feels a little bigger now
"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but it's a bit bigger now.
What started out as a step to expand the international footprint of our brand, has taken on a whole new dimension. Australia and America have long been tied and now more so than ever. The ebbs of the economy has led to an opportunity for Australian companies that are geared for expansion to leverage the strength of the Australian dollar, and affordable set up costs in the US market without breaking the bank. The downside, is US dollars are not worth as much, as the dollar loses its grip on parity.