As a great way to connect with your audience, Instagram has over 1 billion active users monthly and more than 500 million of them use the platform daily.

Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.

Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, or turn to Yelp, Instagram, Facebook, or any other online platforms to help you find the best person for the job.

Did you know on average we check our phone 85 times per day? The point? People are constantly checking their phones, and they are always nearby. Companies need to understand that our world has gone mobile, and need to use that to their advantage. In fact, a great way to increase customer engagement at a low cost and receive a high return on investment is by text message marketing.

Source:https://friendsofmaconfb.wordpress.com/2012/03/07/is-this-the-new-apple-logo/

“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive

Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business as well as develop relationships with your readers.

I would tell you that mobile marketing is the future of marketing, but the age of smartphones has already arrived. According to a recent survey by Demand Gen Report, in 2018, 66% of B2B buyers strongly agree that companies should make it easier to access their content. Utilizing mobile marketing within your overall marketing strategy can be an advantage towards your business as it uses a combination of marketing channels to connect with your audience through their mobile devices, and generate leads.

In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.

What is it that keeps your employees coming back to work each day? Is it their paychecks, flexible work schedules, or an opportunity to grow within the firm? Employees today are looking for more than just a 9 to 5 job, they want to be excited about their workplace, involved in their work, and create relationships with their colleagues. Companies often miss the core related issues in employee engagement because they assume engagement is linked solely to compensation. At the end of the day, whether you are an employee or a customer, people want to be recognized and appreciated, they want to build connections, they want to be a part of something bigger than themselves, and this is how it can be done.