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In every workplace, including marketing departments, you're likely to encounter people who perpetually deflect responsibility when things go awry. Known commonly as the "It's never my fault" personality, these individuals can present significant challenges to the way a team functions and overall productivity of the organization. Let us first understand the psychological underpinnings of this behavior and its impact in a professional setting so that we can come up with strategies for managing such personalities effectively.

A brand new study released by bookyourdata.com reveals the top 10 best universities across the US for a marketing career. Using both institution-level and course-level data from collegescorecard.ed.gov, the experts at bookyourdata.com, a B2B Database & Business Contact Data Provider, have indexed each university in the US with marketing courses available.

I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
  1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
  2. We focus on small business growth – end of story
  3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.