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When I examine our culture at Marketing Eye, one idea usually sticks out at people; that is, our stance on bad ideas. Taking a unique approach (remembering nothing we do here is status quo), I encourage my team to share their ideas daily; the great, the good and the terrible.

Why? Because I firmly believe there is value in bad ideas.

If you look in to the journey behind the biggest accomplishments in the world, they’re full of bad ideas. In fact, it’s the mishaps, the arduous trial and error procedure that leads to greatness. A bad idea simply paves the way for a new and improved one. Bad ideas are often discouraged and quickly discounted as failures, but in reality, they identify solutions.

I need my team; from the marketing managers to the interns, to feel that they have an open forum to exchange their ideas freely; we are, after all, a creative company. And during a consultancy, our marketing managers will implore our clients to lay all of their ideas on the table. And often we harvest gold from the very idea our clients are hesitant to tell us.

What I know - when you shut down the idea on bad ideas, you close it on future good ones too.