images/bannerimages/Portfolio-Banner.jpg
Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email.
Keeping up to date with the latest news is a good way to stay competitive in a fast-paced industry like marketing, but getting one step ahead allows you to not just stay competitive but get an early advantage over your competitors. Predicting the future is a nearly impossible task, but analyzing trends and current events gives us a window into some of what is likely to happen in the coming months and years. Changes to the way email marketing is done, an increased expectation of privacy and security, and more widespread applications of Artificial Intelligence and Machine Learning will change the landscape of digital advertising.
Christmas is arguably the busiest time of the year and the biggest booster of annual revenue for brands. It is essential that you market effectively and efficiently during this holiday season, as ‘people are primed to spend money because they are either doing last-minute shopping or are preparing for the year to come and researching which brand they should give business to’. Ensuing from the past year of isolation and lockdowns, the general consensus among marketers and consumers is to start the festive season sooner rather than later and to ‘go bigger’ than ever before. Follow this ultimate guide to marketing during this Christmas period and ensure your brand is benefiting from the increased opportunity for sales during this season.
Email will Transform the Way Your Financial Services Firm Does Marketing... For the Better
As one of the most popular, cost-effective and highest performing marketing channels currently available, the rise of email marketing is exponential. The statistics outlining email marketing’s success are undeniable. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. There are countless studies that glean the same results; email marketing is performing well and looks to remain the case for years to come.
Email marketing is one of the best marketing methods for a multitude of reasons. It is able to be used in a diverse range of business structures, responding and catering to each company’s specific needs. Financial service firms, for example, require niche marketing as their information, delivery and techniques are substantially different. Here are a number of the reasons why email marketing is invaluable to financial services firms.
Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have five email marketing practices that don’t work anymore.
In an omnichannel marketing approach, it’s all about creating a personalized and consistent customer experience, no matter what platform they are using to engage with your brand. This means that the experience should be consistent across all channels: social media, customer service, website, brick and mortar, and email campaigns. Email campaigns are especially important because they are at the center of your customer’s digital life and can drive the highest ROI among other digital communication channels. Below, we’ve got four benefits of email marketing in an omnichannel marketing approach.
Marketing Efforts That Can Be Outsourced
Growing businesses typically feel an immense amount of strain on a day-to-day basis, particularly when it comes to marketing. There are simply not enough hours in the day to tackle all of the bigger picture tasks that your company requires while maintaining a consistent marketing cadence. In some cases, businesses have marketing departments that either lack the staff, resources, or workforce to carry out any sort of comprehensive marketing campaign. If your business is struggling to put together a practical marketing approach, it might be the perfect time to consider outsourcing your marketing needs. An outsourced marketing department can support the needs and vision of your business, allowing you to focus on generating revenue and growing your business. Below, we have some specific suggestions on what types of marketing work well when outsourced.
How to Market a Technology Company
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
How to Market a Technology Company
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
5 Email Tactics That Are Outdated
Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.
Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.