What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.

This advertisement was developed by our creative team at Marketing Eye.

As entrepreneurs, so often we don’t let go - of anything. We control the finances, products, services, sales and marketing. I am sure if there was some research available, it would say that most entrepreneurs of small businesses are control freaks.

I was flicking through a French street magazine and this picture got my attention.

The Parisan Metro is full of advertisements from holiday accomodation to fashion, anti-fur campaigns to tourism destinations. 

 











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Whatever happened to boardgames?

Nadia Kerr’s personalised gifts business, DigiGifts, explains what marketing avenues worked and what did not in her road to success. Log onto www.DigiGifts.com.au and find out about what it takes to be a leader in the personal gifts industry.

Oprah is in town and unless you have been living under a rock, you not only know she is travelling Australia, but you probably know as much detail as the person next to you. 

It’s been a strange phenomena and I think Australia should get a pat on the back for bringing her here. I personally had no idea that she had so many fans – obviously there are alot of daytime television watchers in Australia with a little more time on their hands than myself.

After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another.