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Marketing Eye Small Business Marketing Articles
There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Published in Small Business Marketing
As per usual, our website is flooding Marketing Eye with leads - so many in fact, that we are turning companies that are not a good fit away.
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
Published in Small Business Marketing
Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking - what makes one car stand out from the rest when every car has a purpose?
Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
Published in Small Business Marketing
Have you ever noticed that the most successful people don't talk about how good they are?
In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
Published in Small Business Marketing
Twitter is awesome for business. Seriously awesome. Even this week, a new client signed with Marketing Eye on $24,000 for the year via following me on Twitter. I love it! A small investment in time for a great return. It helps promote the Marketing Eye brand globally, encourages people to go to our website, increases the number of people who read our marketing blogs and engages at a level that 10 years ago, we would not have been able to do.
But, there are a few things that annoy me about twitter.
Published in Small Business Marketing
I woke up this morning at 3.30am and could not stop thinking. My brain was on overload. All I could think about was business.
Expanding a business internationally is not exactly the easiest task to undertake. It requires a lot more work than you think and some serious planning.
When a person has a big business goal, it can be all-consuming. It's a 24 hour, 7 day a week gig. And when you put that sort of effort into something, you are looking for one hell-of-a-return. I know I am!
Most entrepreneurs think about the end goal. What is it that they are trying to achieve. Then they work back from there. What steps need to be taken to achieve this goal.
To me, this is the norm, but what sets one successful person apart from the run-of-the-mill entrepreneur can often come down to a set of traits. So, what traits make a successful entrepreneur?
Expanding a business internationally is not exactly the easiest task to undertake. It requires a lot more work than you think and some serious planning.
When a person has a big business goal, it can be all-consuming. It's a 24 hour, 7 day a week gig. And when you put that sort of effort into something, you are looking for one hell-of-a-return. I know I am!
Most entrepreneurs think about the end goal. What is it that they are trying to achieve. Then they work back from there. What steps need to be taken to achieve this goal.
To me, this is the norm, but what sets one successful person apart from the run-of-the-mill entrepreneur can often come down to a set of traits. So, what traits make a successful entrepreneur?
21 Traits of a Successful Entrepreneur
Published in Small Business Marketing
If you really want to surf the next wave - here's how to do it
May 07, 2012 Written by Mellissah Smith
Learning to surf a wave is not the easiest task in the world to do. It requires a certain amount of skill, some balance and a whole lot of determination. And... it requires practice.
In the dotcom boom, everyone who was not inventing an online business, were buying up shares so that they felt part of it. The problem was, that by the time the publicity hits and consumers are encouraged to buy shares, the fat cats in corporate finance and early investors have already made their dough.
In the dotcom boom, everyone who was not inventing an online business, were buying up shares so that they felt part of it. The problem was, that by the time the publicity hits and consumers are encouraged to buy shares, the fat cats in corporate finance and early investors have already made their dough.
Published in Small Business Marketing
Thinking outside the square is getting harder and harder to do. Creatives are now more challenged than ever even though they have more platforms to be creative on.
Published in Small Business Marketing
I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.
What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.
Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.
What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.
Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.
Published in Small Business Marketing
Over the years, I have met many inspirational women who have had some impact on my life in one way or another.
When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, who at that time was on numerous boards including John McGrath's, McGraths Real Estate board and acted as a mentor to senior managers in many of Australia's top companies.
When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, who at that time was on numerous boards including John McGrath's, McGraths Real Estate board and acted as a mentor to senior managers in many of Australia's top companies.
Published in Small Business Marketing
If one more person has the conversation with me this week, that I need to stop working hard, I will SCREAM.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
Published in Small Business Marketing
What we can learn from relationships that helps us retain employees
Apr 29, 2012 Written by Mellissah Smith John Gray has written quite a few books on relationships and millions of women around the world have read them avidly. No wonder women tend to be better leaders statistically when they actually reach the top jobs, then their male counterparts.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Published in Small Business Marketing
Most entrepreneurs know when they can 'turn it on' and become an inspirational leader, but for many, there are a select few employees that actually get to see you 'live' telling your story. Afterall, your entire team often do not accompany you to a public speaking events and usually only management get to know your new ideas when its raw and at its most exciting point - you know when haven't been battered down by reality like financials or ability to execute.
Published in Small Business Marketing
Do you have someone or something that is a benchmark to you?
I have a couple; personal and professional.
I have a couple; personal and professional.
Published in Small Business Marketing
A wake up call for me wasn't so dramatic. In fact it was something that I hold dear to my heart and appreciate more than the words that were written.
Published in Small Business Marketing
