![PR = Sales](/media/k2/items/cache/36344ca48475f863c1fe44d1c1cfab3f_S.jpg)
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.
Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.
For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.
![]() |
Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment is working or not. Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results. |
|
![When your marketing is a waste of money](/media/k2/items/cache/78a1f76203c562c3d7c318765865da44_S.jpg)
At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?
Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.
What's your thoughts?
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
![Blogging Rules Online](/media/k2/items/cache/f3b735e3300faff0e348331a5413d4d3_S.jpg)
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.
10 Reasons To Brainstorm Your Next DM
They worked in television, newspaper and radio in regional Queensland. It wasn't long before each one of them, had offers from bigger cities, because what they all had in common, was that they were incredible journalists. Today, we are all connected in one way or another, and I think it would be safe to say, that we are each as proud of the others achievements, as that of our own.
A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?
{qtube vid:=bNUQ53snxLA}
"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
![Retail is dying](/media/k2/items/cache/64f7b8990be2d94add5152c155ac4915_S.jpg)
![Groupon - not to be ignored in your marketing strategy](/media/k2/items/cache/73c564de315ae81db9aaa50a11f02581_S.jpg)
![Not-for-profit and not-knowing-what-to-do-to-get-with-the-times?](/media/k2/items/cache/f203d630ce0c3265f9c9461092194e6b_S.jpg)
Not-for-profit and not-knowing-what-to-do-to-get-with-the-times?
May 24, 2011 Written by Mellissah SmithNot-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
![Planking... who would have thought? CEO does it again.](/media/k2/items/cache/391d45802a606be64095bd7b66c67316_S.jpg)
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
![Have we lost the art of a good relationship?](/media/k2/items/cache/dca6745fdbb9da5b038270324f6ced2f_S.jpg)
Have we lost the art of having a good relationship?
Do any of us know what a truly good relationship is? Most of us aspire to have a relationship that ticks all the boxes and is mutually beneficial but like anything, there are good times and there are bad times.
In business, sitting down with your clients and getting to know them on a level where there is mutual respect, kindness, care and understanding, is something that many business people did really well in the eighties but it seems to be an art form of the past.