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Marketing Eye Blog Articles
When you work hard, it's important to make sure you reward yourself.
People reward themselves in many different ways like buying a new dress, a watch, a new car or a holiday.
People reward themselves in many different ways like buying a new dress, a watch, a new car or a holiday.
Published in Management
To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and have an ability to execute the company’s business plan from a sales and marketing perspective.
Published in Marketing
If you read my blog regularly, you may recall that travel is something that I am not only passionate about, but I take fairly seriously.
I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.
I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.
Published in Small Business Marketing
Are you an adventurous person? Do you love extreme sports, especially mountain bike riding? Do you feel like you could handle a wild mountain track? Do you want to ride like a Rockstar? Prepare yourself because the day has come!
Published in Marketing
If you are anything like me, I get embarrassed when people give me gifts. I much prefer to buy others gifts instead. I am not sure why this is the case and I am sure there is some psychological reason behind the fact that some people like giving and others like receiving.
Published in Marketing
When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how you are going to get sales; and how you will attract the right people to work for you.
Leadership styles is often thought to be a medium or larger business thought-process.
Leadership styles is often thought to be a medium or larger business thought-process.
Published in Management
Each year I embark on a journey to rediscover myself, my business and my world. It may seem a little philosophical, but it's true.
I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
Published in Management
Travel diaries: I am currently travelling to Amsterdam for a Global Entrepreneurs Conference. All stories are inspired by conversations with other entrepreneurs and adventures along the way.
Someone's First Choice
I want to be someone's first choice. But what happens when you are not?
In the movie with Kate Hudson "Something Borrowed" Ginnifer Goodwin's character has an affair with her best friend's (Kate Hudson's character Darcy) fiance. Now this does not seem like your typical feel good scenario as it goes against the grain of what friendship and loyalty is all about, but it does make you question the whole concept of first choice. To be someone's first choice is a romantic notion and is not only my fairytale but the fairytale of millions of girls the world over.
In business, we all want to be someone's first choice. When you first lock eyes, that the connection you have with that person is so intense that it forms a lifelong relationship, right there and then. It's like love at first sight, but in a business sense.
But the question is, ' can you create that moment where you become someone's first choice'?
When you choose Burger King over McDonalds - can Burger King really do something about making their burgers your first choice? Or when a consultant walks into your office to sell you a service-can they be your first choice by changing the way they look, the tone of their voices, the style of their presentation or the warmth in their smile when they say goodbye? Presentation coaches would say that you can create a love at first sight scenario - but can you really?
I want to be someone's first choice, but is their first choice more than being just about me being me? That really is the question that every business person needs to answer.
Someone's First Choice
I want to be someone's first choice. But what happens when you are not?
In the movie with Kate Hudson "Something Borrowed" Ginnifer Goodwin's character has an affair with her best friend's (Kate Hudson's character Darcy) fiance. Now this does not seem like your typical feel good scenario as it goes against the grain of what friendship and loyalty is all about, but it does make you question the whole concept of first choice. To be someone's first choice is a romantic notion and is not only my fairytale but the fairytale of millions of girls the world over.
In business, we all want to be someone's first choice. When you first lock eyes, that the connection you have with that person is so intense that it forms a lifelong relationship, right there and then. It's like love at first sight, but in a business sense.
But the question is, ' can you create that moment where you become someone's first choice'?
When you choose Burger King over McDonalds - can Burger King really do something about making their burgers your first choice? Or when a consultant walks into your office to sell you a service-can they be your first choice by changing the way they look, the tone of their voices, the style of their presentation or the warmth in their smile when they say goodbye? Presentation coaches would say that you can create a love at first sight scenario - but can you really?
I want to be someone's first choice, but is their first choice more than being just about me being me? That really is the question that every business person needs to answer.
Published in Small Business Marketing
An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!
Published in Small Business Marketing
What are you really saying to your customers?
Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Published in Marketing
"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"
Published in Website Development
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 | But your website is a dog’s breakfast? Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line? Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams. We understand the latest in SEO techniques, social media integration and enhancing website functionality. Now is the time to start thinking about how your website can do more for your business. |
Published in Website Development
It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.
When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.
In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.
In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
Published in Management
X-FACTOR - DO YOU HAVE IT?
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
Published in Small Business Marketing
3 days and already a 1000% increase in website traffic!!!!
A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
Published in Website Development
