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Marketing Eye Blog Articles
Last night, I had the most awful dream, that a friend who has been unwell, was pushing himself to the limit and not letting himself get better, had a car crash. It felt so real. In the dream, I found him all mangled, and lifeless. After months in hospital, it was time for him to get out, but there was no-one to look after him, as he had literally no-one in his life. No-one knew what to do, and no-one felt it was their responsibility. I started to cry in my dream because I felt for him. Then, the tears streaming down my face woke me up. I was completely shakened. It felt so real. The pictures in my dream were so real. It took moments before I realised that it was just a bad dream.
Published in Mellissah Smith
It is that time of year again, whether you like it or not, that small business owners need to review how their business is going.
Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?
If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.
Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?
If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.
Published in Website Development
Before meeting a girlfriend for coffee today, I popped into a Bookstore to see if they had the book Sweet Revenge by Tom Bower - The Intimate Life of Simon Cowell.
Published in Small Business Marketing
A few months ago, I was walking in the park. Seagulls were flying around above me. It was a weird place for them to be as the park is situated at least 10 kilometres from the ocean.
As I looked up, I decided to capture the moment.
The seagulls flew off and I began to think...
As I looked up, I decided to capture the moment.
The seagulls flew off and I began to think...
Published in Small Business Marketing
It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.
It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)
And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.
So, what's next?
It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)
And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.
So, what's next?
Published in Small Business Marketing
Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure - instead they embrace it.
Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.
"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.
Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.
"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.
Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Published in Small Business Marketing
Without health, you have nothing.
No matter how much money you make, it cannot save you if you have a terminal illness.
Some months ago, Iris Medical came to us and asked Marketing Eye if we could help educate the market on the importance of preventative health measures. So often business men and women get caught up in every day life and they neglect their health. They may go to the gym a couple of times a week and eat healthily but as we all know, even with these measures, the stress of working and life can add to increasing our chances of illness.
Iris Medical is unique in that it provides men and women with a complete health test. It is advisable to do these tests every single year, to stay on top of your health. By doing them, women may experience early detection of breast cancer for instance and men may find out whether or not they may have a heart attack in the near future or perhaps prostate cancer.
With Kerrianne Kennerly, the latest high profile person to get breast cancer, it's once again very topical.
So, is your engine well-oiled?
No matter how much money you make, it cannot save you if you have a terminal illness.
Some months ago, Iris Medical came to us and asked Marketing Eye if we could help educate the market on the importance of preventative health measures. So often business men and women get caught up in every day life and they neglect their health. They may go to the gym a couple of times a week and eat healthily but as we all know, even with these measures, the stress of working and life can add to increasing our chances of illness.
Iris Medical is unique in that it provides men and women with a complete health test. It is advisable to do these tests every single year, to stay on top of your health. By doing them, women may experience early detection of breast cancer for instance and men may find out whether or not they may have a heart attack in the near future or perhaps prostate cancer.
With Kerrianne Kennerly, the latest high profile person to get breast cancer, it's once again very topical.
So, is your engine well-oiled?
Published in Management
If you are tweeter, and you follow Marketing Eye or Amanda Rose for that matter, you may have seen some dialogue about us joining force to write a blog about divorce.
Rather than put our stories together all at once, we have decided to put together a blog that will change over the next few hours. I will share my wisdom (or lack of) with you and Amanda, a well-known radio host, article writer, commentator and brand marketing consultant, will add her thoughts. BTW. Amanda and I have never met or worked together, other than communicating through a shared passion for social media.
Let's see how this experiment works!
Rather than put our stories together all at once, we have decided to put together a blog that will change over the next few hours. I will share my wisdom (or lack of) with you and Amanda, a well-known radio host, article writer, commentator and brand marketing consultant, will add her thoughts. BTW. Amanda and I have never met or worked together, other than communicating through a shared passion for social media.
Let's see how this experiment works!
Published in Small Business Marketing
If you feel that your spirit is being squashed down, then push as hard as you can and stand up for what you believe in.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Published in Small Business Marketing
It’s just like JFK said - Leadership and learning are indispensable to each other
Jun 06, 2012 Written by Mellissah Smith
Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
Published in Small Business Marketing
I'm a fairly positive person. I like to look on the bright side of things and rarely fall prey to thinking that something cannot be done. I see hurtles as being part of the big adventure and I never shy away from taking on a road block and working around it to achieve what I set out to achieve.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
Published in Small Business Marketing
Gosh, if only I knew the secrets, my business would be double the size!
I received this direct mail piece in the post today (this is only a cropped version of the DM piece) and it really ignited something in me. We don't invest enough in sales training for consultants that are client facing and responsible for client acquisition.
Sales Coach Academy help businesses reinvent their sales team with a management workshop - perfect for your next sales meeting.
You and your team will learn:
I received this direct mail piece in the post today (this is only a cropped version of the DM piece) and it really ignited something in me. We don't invest enough in sales training for consultants that are client facing and responsible for client acquisition.
Sales Coach Academy help businesses reinvent their sales team with a management workshop - perfect for your next sales meeting.
You and your team will learn:
Published in Small Business Marketing
There is so much being written about why people and in particular women, are not married.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
Published in Small Business Marketing
Every Saturday and Sunday morning, I take my dog for an early morning stroll around Faulkner Park in Melbourne.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Published in Small Business Marketing
A young lady who is starting as a graphic design intern at Marketing Eye was showcasing her portfolio on Friday to me and this stuck out. What do you think?
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
Published in Small Business Marketing
