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Marketing Eye Blog Articles
I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey".
If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.
My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...
If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.
My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...
Published in Small Business Marketing
It's been a windy road to get to where I am today. Sitting in front of my computer, going through literally hundreds of emails and sending off replies like I am in some kind of maniac rush.
Expansion isn't easy. Don't get me wrong - everyone has been supportive, but I have had to pull inner strength from places I never knew existed. You see, when you start a business at 25, there is no such thing as fear. You have nothing to lose. I had nothing to lose to be more precise. Blessed with a wonderful partner at home at the time, I was fully supported and encouraged to go out there and give it my best. And that I did.
Expansion isn't easy. Don't get me wrong - everyone has been supportive, but I have had to pull inner strength from places I never knew existed. You see, when you start a business at 25, there is no such thing as fear. You have nothing to lose. I had nothing to lose to be more precise. Blessed with a wonderful partner at home at the time, I was fully supported and encouraged to go out there and give it my best. And that I did.
Published in Small Business Marketing
A moment to spare between meeetings and a laptop in hand, there is only one place to go.
Caribou Coffee Shop on Peachtree Street in Buckhead Atlanta.
As I ask for a coffee with skim milk, they ask my name. Not too dissimilar to a Starbucks Coffee shop but for some reason, I like the coffee more and I love that it is conveniently located near where I am staying.
Caribou Coffee Shop on Peachtree Street in Buckhead Atlanta.
As I ask for a coffee with skim milk, they ask my name. Not too dissimilar to a Starbucks Coffee shop but for some reason, I like the coffee more and I love that it is conveniently located near where I am staying.
Published in Small Business Marketing
It's no secret who is the most successful retailer for women in the US
Jul 09, 2012 Written by Mellissah Smith
After a highly successful trip to AT & T for a new mobile phone, I ventured towards the car through the shopping mall Lennox in Buckhead Atlanta.
My eyes were captivated by the lights and colours that shine so brightly from Victoria Secret that my one year ban from going into the store, became a distant memory.
My eyes were captivated by the lights and colours that shine so brightly from Victoria Secret that my one year ban from going into the store, became a distant memory.
Published in Small Business Marketing
What started out as a trip to meet some friends of mine to celebrate the Fourth of July in Dana Point, has ended in one of the most inspiring 24 hours that I have had in a long time.
You never know who you may meet, just by turning up.
While I love to catch up with good friends and share experiences, I am a believer that 'everything happens for a reason' and if you open yourself up to possibilities, then you will enrich your life in more ways than you have ever imagined.
You never know who you may meet, just by turning up.
While I love to catch up with good friends and share experiences, I am a believer that 'everything happens for a reason' and if you open yourself up to possibilities, then you will enrich your life in more ways than you have ever imagined.
Published in Small Business Marketing
Find out what 'Creating Content to Drive Connections' really means.
Jul 03, 2012 Written by Mellissah Smith A goal for Marketing Eye is to improve customer satisfaction in the next 12 months.
It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.
To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.
Randall Stephenson became CEO of AT&T in 2007 and his first port of call was to create a shift in thinking across the entire organisation.In the past the company had been focused on their wireline business, but he wanted everyone to shift their thinking to the future, which was wireless. "That's where the growth is," he said. The new strategy was to "Mobilize everything" and so he went about communicating this shift to all the employees, stakeholders and customers.
It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.
To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.
Randall Stephenson became CEO of AT&T in 2007 and his first port of call was to create a shift in thinking across the entire organisation.In the past the company had been focused on their wireline business, but he wanted everyone to shift their thinking to the future, which was wireless. "That's where the growth is," he said. The new strategy was to "Mobilize everything" and so he went about communicating this shift to all the employees, stakeholders and customers.
Published in Small Business Marketing
"Losers live in the past. Winners learn from the past and enjoy working on the present toward the future." Denis Waitley.
If I look back at the past, I only see the positive influences that are directing me to the future. A fall in the park as a seven year old, taught me to be strong and that everything heals. A teacher in fifth grade that had me in tears because she dared to give me a A- on an essay, only to have to change the mark to an A once I brought it to the Head Masters attention, taught me to stand up for what you believe in. My Year 8 crush who never even noticed that I existed, taught me that not everyone is on the same page. Crashing my boyfriends new car when I was 20 years old into the garage wall while trying to park it, taught me to not sweat the small stuff. Published in Mellissah Smith
Tom Cruise and Katie Holmes Divorce - what's in the contract?
Jun 30, 2012 Written by Mellissah Smith Katie Holmes files for a divorce from Tom Cruise! Who is surprised? Was it more a case of when rather than if?
While no-one seems overly surprised that a divorce is imminent for Hollywood royalty Tom Cruise and his young wife Katie Holmes, the world has all of a sudden gone mad over the fact that in her divorce application she did not mention pre-nuptial agreement. Is this because there is a legal contract in place?
While no-one seems overly surprised that a divorce is imminent for Hollywood royalty Tom Cruise and his young wife Katie Holmes, the world has all of a sudden gone mad over the fact that in her divorce application she did not mention pre-nuptial agreement. Is this because there is a legal contract in place?
Published in Small Business Marketing
Fostering the right team culture is critical to the success of any business. At Marketing Eye, we try to have fun even though we work seriously hard.
Published in Small Business Marketing
Last night, after a good friend’s birthday celebration, I headed off to Trak in Toorak to hear Ben Hazelwood, a final 8 contestant on The Voice sing with Prinny Stevens. They were brilliant. They clearly loved what they were doing and were coming to terms with their new-found fame in Australia. There were hundreds of fans completely absorbed by every word they sang. It was great to see.
As we stood around chatting in one of the private bars, I watched Ben Hazelwood at work. He was the consummate professional, exceptionally polite and engaging.
He is already a superstar and it is easy to see how his future will unfold.
Published in Marketing
Raising brand awareness and separating yourself from the masses has become a fundamental aspect of running a successful business. While it's important for a brick and mortar company, it's almost a necessity for an online business that operates on the global scale. To take your business to the next level, let's talk about some surefire ways to improve your brand awareness and reach more of your demographic.
Published in Small Business Marketing
It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.
Marketing Executive - Melbourne based
Published in Small Business Marketing
Some people are just great blokes! Marketing Eye works extensively in the logistics, supply chain and transport sectors, providing an outsourced marketing department to many of Australia's most successful companies in this space.In my experience, I have not yet worked with a company in this sector that doesn't have great people representing their brands. What is unique is that many of these companies, no matter how competitive it is, work with other companies in the same area to fulfil the needs of their clients.
Published in Marketing
The challenges of 2011/12 have been more worrying than ever before. There are some real reasons for this. Italy and Spain are in preparation ot sell debt amid concerns that Europe's fiscal crisis is infecting bigger economies, debt levels are more than 25% higher than the Great Depression and the US - well, we are all aware what is going on there.
For many small business owners, we are now down to the business end of the year. To make a dollar or for some, to survive another year.
While it has been tough and most small businesses can attest to this, those who are investing in their product and service offering, are fairing better than those who are saving every penny and hoping for a better day.
I am an optimist in every sense of the word. My glass is half full and there is a lot more left in the jug. But as I use positivity to spearhead my next steps, I am acutely aware that 'having all your ducks in a row' is paramount to not only surviving but growing your business and moving forward.
As a small business owner, there are many things to consider:
For many small business owners, we are now down to the business end of the year. To make a dollar or for some, to survive another year.
While it has been tough and most small businesses can attest to this, those who are investing in their product and service offering, are fairing better than those who are saving every penny and hoping for a better day.
I am an optimist in every sense of the word. My glass is half full and there is a lot more left in the jug. But as I use positivity to spearhead my next steps, I am acutely aware that 'having all your ducks in a row' is paramount to not only surviving but growing your business and moving forward.
As a small business owner, there are many things to consider:
Published in Small Business Marketing
Have you ever been stopped at a traffic light and made a false start when it wasn’t your green light? Three colours control the daily commute of billions of people around the world, green means go, red means stop and yellow means slow down. To most people.
These colour associations are universal and worldwide. So if colours can tell us when to stop when to go, what else can it tell us to do? What is the colour of your brand telling customers to do?
These colour associations are universal and worldwide. So if colours can tell us when to stop when to go, what else can it tell us to do? What is the colour of your brand telling customers to do?
Published in Small Business Marketing
