Marketing Eye Blog Articles

There are many studies out there that confirm that there is a direct correlation between how successful a company is and how well they use social media.

We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.

So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.

After having an issue the other week with a man that quite simply told me a bunch of lies that were completely untrue and then spent the next few days after realising that I found out, covering his tracks, I was in good need of my  friends. It's amazing what people do when they are caught out lying. They have to tell lies to cover lies unless they are man enough to own up to what they have lied about which most people, including myself, am fairly forgiving. It's when they lie, then have to make up stories to cover them, that it gets out of control and becomes a drama that quite simply, it does not need to be. But friends, they are great levelers. They tell you how it is and always put things in perspective. Unfortunately, in life, there will always be people that can't help themselves with lying and they will do crazy things and say complete crap, in order to try and make themselves look and feel better. It's quite sad really... but as you get older, you realise that there will always be people who disappoint you. Rising above it, is important for your soul as much as it is for the situation.

When you run a small business, it can be lonely, but life can be even lonelier when you travel every week interstate and overseas and only ever seem to see the insides of a hotel room or the office.

Leo Burnett is a clever advertising agency. I am always impressed by their work. They have big budgets and can pay for talent, so when they bring out a new campaign, you know that it is worth looking at.

For instance, the McDonalds campaign for the Olympics, "We all make the games" shows British consumers how they can celebrate the Olympics at home. The campaign uses Team GB supporters in the press, digital and outdoor media focusing on people who make the games happen - those who sit at home and watch it.

It's fair to say that marketing strategies don't work by themselves. You can spend thousands of dollars having a marketing strategy written for your small business, but if it isn't implemented, it's not worth the paper it is written on.

I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.

There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.

For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.

As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.