Marketing Eye Blog Articles

I am not sure about you, but Jodie Foster is one of my all time favourite actresses. For me, she is an actress with integrity, talent and professionalism. Never has she sold her soul for a role and she is always the first to stand up for her friends. First it was Mel Gibson, then it was Robert Downey Jnr and now it is Kristen Stewart.

The latter, is the most fascinating, because she has taken the unprecedented step of writing an article about her thoughts on the way the media is behaving. Not only do I thoroughly agree with article published in The Daily Beast, I am also impressed by her articulate writing skills. I would place her in the upper echelons of professional writers and in the article she has been able to communicate clearly just how hard it is for someone as young as Kristen Stewart to live in the fishbowl of super-stardom.

What do you think?

I don't know about you, but egomaniacs scare the 'b'jesus out of me'. I am terrified of them, but still I find myself sucked into their web of soul destroying destruction.

As much as they are charming, good at 'selling a story' and surrounded by people, they are manipulative, obsessive and bullies.

There are many studies out there that confirm that there is a direct correlation between how successful a company is and how well they use social media.

We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.

So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.

After having an issue the other week with a man that quite simply told me a bunch of lies that were completely untrue and then spent the next few days after realising that I found out, covering his tracks, I was in good need of my  friends. It's amazing what people do when they are caught out lying. They have to tell lies to cover lies unless they are man enough to own up to what they have lied about which most people, including myself, am fairly forgiving. It's when they lie, then have to make up stories to cover them, that it gets out of control and becomes a drama that quite simply, it does not need to be. But friends, they are great levelers. They tell you how it is and always put things in perspective. Unfortunately, in life, there will always be people that can't help themselves with lying and they will do crazy things and say complete crap, in order to try and make themselves look and feel better. It's quite sad really... but as you get older, you realise that there will always be people who disappoint you. Rising above it, is important for your soul as much as it is for the situation.

When you run a small business, it can be lonely, but life can be even lonelier when you travel every week interstate and overseas and only ever seem to see the insides of a hotel room or the office.

Leo Burnett is a clever advertising agency. I am always impressed by their work. They have big budgets and can pay for talent, so when they bring out a new campaign, you know that it is worth looking at.

For instance, the McDonalds campaign for the Olympics, "We all make the games" shows British consumers how they can celebrate the Olympics at home. The campaign uses Team GB supporters in the press, digital and outdoor media focusing on people who make the games happen - those who sit at home and watch it.