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It's a situation many marketing professionals dread: You've put in long hours, brainstormed endlessly, and executed what you thought was a solid marketing plan, only to be met with the disheartening words from your boss, "Your marketing isn't working." Rather than viewing this as a setback, it’s an opportunity to reassess, recalibrate, and prove your mettle as a marketing expert. Here's a strategic approach to turn this challenge into a learning and growth opportunity.
Do you know what you want?
Published in
Marketing
Is it just me, or is it really difficult to say exactly what I want?
It's All About The Research And Strategy
Published in
Marketing
Here and there we find ourselves hitting a stroke of luck without any intention or guidance. No matter what area of business you are in, these random unforeseen victories are few and far in between. In order to sustainably build your firm’s standing in the market, you need to have a clear aim at the target. Let’s take a look at how we approach making growth attainable through strategic marketing:
Social Media - Mobile in 2011
Published in
Marketing
Like many of my friends, clients and colleagues, I have a facebook page. I use it to keep in contact with friends and of course for marketing. Before I had an iphone, I hardly ever checked my facebook page and would often give my password to friends who liked to know who was up to what, but didn’t want to succumb to the social media revolution.
