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Is sex still relevant to advertising?
Published in
Marketing
Sexuality is no longer taboo or even mysterious, so should companies still be using sex to sell their wares?
The answer is yes, but only if it is appropriate and relevant to the audience.
The answer is yes, but only if it is appropriate and relevant to the audience.
Does sex sell?
Published in
Small Business Marketing
We are all sexual beings. True.
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
