![Fake](/media/k2/items/cache/2db83fcf95c5fc036a00abfb412f50e4_Generic.jpg)
Nowadays, the reputation of a business is often held in the delicate balance of online reviews and social media presence. However, a sinister and alarming trend has come up where companies, primarily based in India and the Philippines, exploit this vulnerability by creating and posting fake, damaging reviews. This blog uncovers how these enterprises not only tarnish reputations but also trap businesses in extortion schemes that can turn into financial nightmares.
![What](/media/k2/items/cache/bd1351b408feaa7a7bb52dcdff55aef5_Generic.jpg)
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation. For those of you that live under a rock, you can read about it on vox.com.
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.