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Failure. Let's be honest... it sucks
Published in
Marketing
We all fail. We may not set out to fail, but inevitably, failure will find us and it happens more than we would would like.
I fail at many things: communicating the value proposition of our business when we have severely over serviced a client, walking my dog each day, keeping employees engaged, keeping a timesheet and letting go.
My biggest failure
I fail at many things: communicating the value proposition of our business when we have severely over serviced a client, walking my dog each day, keeping employees engaged, keeping a timesheet and letting go.
My biggest failure
Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it.
I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
It also depends on the forum. The very same post "Why married women are more successful" was posted on this blog last week, with less than 1,000 unique views. The reason for this, as I explained to my team, was because people who read my blog are highly educated, entrepreneurs or CEO's, who 'get the value of a good blog'. They wouldn't respond because just by reading "kiss as many boys as they like" they realize that it is very "Sex in the City" rather than an article that is going to be backed up with a statistical line up.
