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How to be a light in a sea of darkness
Published in
Marketing
Today more so than ever, it has gotten increasingly harder to make a dent in a market if you weren't the first one there or had the most money. With accessibility to the public amplified to unimaginable proportions, companies are having to do a lot more the get marginal results. This difficult predicament that these companies are faced with is forcing them to find different avenues and tactics to stand out amongst the crowd, to be a light in a sea of darkness.
Find your niche to be successful
Published in
Marketing
A commercial version of Marketing Eye magazine is now complete. It has been a long road and took almost six months to make it publishing ready, but after losing a bit more hair and seeing the ones that I have left go grey (almost), it was worth the effort.
In putting Marketing Eye magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
In putting Marketing Eye magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
