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As Kim Kardashian prepares too have her second child and her stepfather has completed his transgender journey, it is an appropriate time to look at the 'Kardashian Effect'.

The Urban Dictionary defines the Kardashian effect as “
The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another, more positive way at looking at this phenomenon, and that is to examine the business behind how the Kardashians became so popular.

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