In today's over-cluttered market place, businesses are finding it hard to stick out from the crowd and form connections that resonate with people. Along with the immense competition, consumers do not respond well to being sold to as has been done in the past. They feel that traditional promotions are gimmicky and insincere. One way that companies are trying to combat these issues is through the use of brand ambassadors.

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.